Job Description
This is an exciting opportunity to join a growing luxury cruise company based in Manchester. We are dedicated to providing unforgettable experiences for our guests. With a passion for exploring unique destinations, we specialise in curating exceptional luxury cruises, offering unique adventures, and ensuring the highest level of customer satisfaction. Our team is committed to innovation, quality, and creating memories that last a lifetime.
We are looking for an enthusiastic and passionate Paid Media Executive to join our dynamic team. Whether you’re at the start of your career looking develop your skill set or wanting to bring your experience into our business to push new ideas and strategies then we’d love to hear from you. This is a really great opportunity to help to take our paid activity to the next level.
* You will assist in the day-to-day paid media management of the business, working closely with our global agency and the Digital Manager in driving forward our strategy and performance. You will also work with our brand and studio teams to develop best-in-class creative assets and copy, whilst also analysing performance and making data-driven decisions.
* Manage, coordinate and build paid media campaigns across Google, Meta and other relevant platforms to support business needs and drive growth
* Explore, suggest and drive new ideas and concepts across the paid landscape to ensure successful growth of our paid activity
* Explore and support new and emerging Paid channels
* Coordinate with key teams to develop and organise asset and content creation
* Work with Digital Manager to ensure key KPIs and business goals are met
* Analysis of data to find potential gaps for growth and challenge the agency on performance
* Monitor and report on key metrics and prepare performance reports
* Work closely with the Digital agency to deliver best in class PPC and Paid Social / Display campaigns.
* Create PPC ad copy and paid social ad mock-ups and ensure messaging and content aligns with brand strategy
* Support with budget management
* Support the team in the coordination and building of digital campaigns and general website support
* Analyse trends and competitors to make data-driven decisions
Experience
* 1 - 2 years of paid media experience
* Understanding of Digital Marketing principles
* Highly organised
* Strong analytical, numeracy and written communication skills
* High attention to detail and proficient in data analysis
* Microsoft Office
* Google Analytics 4
* An eagerness to learn and grow in the digital marketing field
* Ability to work independently and part of a team
Desirable but Not Essential
* Experience in the travel industry is desirable
* Hands on experience of Google Ads/Meta
* Digital/Paid Media certifications