Swell UK is one of the UK's leading specialist pet retailers, covering the aquarium, pond and reptile market through its brands Swell UK, and Swell Reptiles. We are now looking for an experienced PPC Manager to take ownership of our paid advertising strategy and help drive our accounts to the next level.
Role Description
This is a full-time on-site role for a PPC Manager located in Hyde. We’re looking for an experienced PPC Manager to take ownership of our paid media campaigns across Google Ads, Microsoft Ads, and Amazon Ads. With over £1 million spent on ads last year, we need someone confident in both budget management and creative strategy to drive the best results.
Salary: £35,000 - £40,000 (Based on Experience)
Key Responsibilities
* Manage and optimize Google Ads, Microsoft Ads, and Amazon Ads campaigns
* Ensure efficient budget management to maximize return on investment
* Analyse campaign data and adjust strategies to improve performance
* Conduct keyword research and competitor analysis to optimise performance
* Track and report on key performance metrics (COS, CPA, CTR, etc.)
* Stay up to date with industry trends and platform updates
* Own and take responsibility for all paid media accounts
* Monitor campaign performance daily, making adjustments as needed to ensure campaign objectives and KPIs are achieved
Requirements
* 4+ years of experience in PPC / paid search
* Strong expertise in Google Ads, with confidence in Microsoft Ads and Amazon Ads
* Proven track record of managing large budgets and performance-driven campaigns
* Data-driven approach – ability to analyse trends and make strategic decisions
* Experience working with ROAS, CPA, and other key performance indicators
* Ability to balance analytical thinking with creative execution
* Self-motivated and confident in owning and managing accounts independently
* Passion for digital marketing and a proactive approach to improving campaign performance
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Retail
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