Unilever Global Assistant Brand Manager Disruptive Innovation Dove Europe in London, United Kingdom
Job Title: Global Assistant Brand Manager Disruptive Innovation Dove Europe
Location: 100VE, London
Reports into: Global Brand Manager Disruptive Innovation Dove Europe
Background and Context
Dove is Unilever’s largest brand, valued at €6.5 billion turnover, and is central to our Personal Care and Beauty & Wellbeing businesses. Over the past decade, Dove has grown consistently, driven by its strong purpose and commitment to superior care. As a trailblazer in the beauty industry, Dove has led the shift from toxic beauty ideals to a more inclusive form of beauty.
Dove Personal Care is a €4.2 billion business, with sales evenly split between North America and other regions. We hold leading positions in Skin Cleansing and Deodorants. Dove Skin Cleansing, a €2.8 billion business, is the world’s #1 in Bar and Body Wash, growing at 7% CAGR. Dove Deodorants, the top female deodorant brand globally, is a €1.4 billion business with an 8% CAGR over the past decade, pioneering care in deodorants.
We are looking for a dynamic Assistant Brand Manager to support our Personal Care business in Europe, our second-largest region, representing a significant €800 million business. This region is crucial to our success, and we have ambitious growth plans to expand our market share and penetration while future fitting the brand.
Job Purpose & Responsibilities
The selected candidate will support cross-category disruptive innovations for Dove PC in Europe during a pivotal moment for the brand. We aim to bring discontinuity to our approach to fulfill the brand's potential in the region; transforming the brand and making it truly desirable, embedded in culture, and with a strong sense of purpose.
Major Accountabilities include:
1. Support Line Manager in the development of key Personal Care innovation projects that drive thought leadership and share gain in our key European markets.
2. Support the development of insight-driven brand strategy and plans to drive long-term growth.
3. Lead the development of brand’s premium projects including market liaison, the 6P development, and Investor Board documentation and management.
4. Effectively lead and collaborate with a diverse cross-functional team (Insights, R&D, Finance, Supply Chain) to ensure the on-time, in-full delivery of projects.
5. Build and gain approval of robust business cases on all innovation projects.
6. Support the development of clear and inspiring marketing briefs for external agencies to create campaigns. Lead the development of social content for campaigns (low-fi content factory).
7. Support the brand team with any ad hoc projects.
8. Collaborate closely with clusters and local teams for the key lead markets.
About You
Candidates will need a keen understanding of the consumer across Europe and its market dynamics, as well as an intuition and passion for crafting and innovation. They will need leadership skills that allow them to create an environment of collaboration and partnership. In addition, they will require the following skills, competencies & qualities:
1. At least 3 years marketing experience in Global and/or Regional or Local roles.
2. Consumer love – the ability to immerse themselves in the lives of our consumers and shoppers, understanding their pain points, needs, and desires.
3. Ideally, marketing experience, preferably focusing on innovation and/or activation.
4. A passionate crafter, that doesn’t compromise in the delivery of superior, delightful mixes even in high-pressure circumstances; able to mobilize teams to deliver to this vision.
5. Sense of aesthetics, eye to detail, and pride in delivering high-quality work.
6. External focus, aware of what is happening in culture and beyond your job spec.
7. A healthy obsession with pleasing consumers and a fascination for the products we sell.
8. Highly intuitive with strong storytelling ability; you are able to spot issues & opportunities and know how to frame messages in a simple and compelling way.
9. Strong digital/social & consumer engagement awareness are key to this role.
10. Project Management skills. Experience in leading cross-functional teams and agencies to deliver projects on time and in full.
11. Entrepreneurial mindset, challenging the status quo to have a stronger impact.
12. A positive and can-do attitude, rigor, and ability to hold yourself (and others) accountable.
13. Excellent written and spoken communication and IT skills (Word, Excel, and PowerPoint).
What We Offer
Not only do we offer a competitive salary and pension scheme, but we also offer an annual bonus, subsidized gym membership, a discounted staff shop, and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options. We strive to achieve a family-friendly and inclusive workplace and to create possibilities for all.
Diversity at Unilever
Unilever is committed to diversity and inclusion, creating possibilities and growing together for better business performance. We embrace diversity in our workforce and give full and fair consideration to all applicants.
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