We are seeking a strategic and experienced Director of Marketing and Admissions. This senior leadership position requires a proven background in boarding school admissions and marketing, with the ability to drive pupil recruitment and retention strategies in a competitive market.
Application Closing Date: Thursday 6th February 2025
Interviews Date: Week commencing 10th February 2025
Start Date: April 2025 (or earlier)
Terms: Full time, Permanent
Bethany is a vibrant and forward-thinking co-ed independent day and boarding School, for 11 – 18 year olds. Rated ‘Excellent’ by ISI in 2023
As a member of the Senior Management Team (SMT), the successful candidate will play a key strategic role in shaping the school’s marketing, admissions, and communications strategies. You will lead a dynamic team including a Marketing Assistant, Registrar, and Communications Officer, ensuring cohesive messaging across all platforms while overseeing a comprehensive admissions process.
Salary: £65,400 per annum + benefits
Working hours: Normal office hours from 8am to 5pm, however flexibility is required for overseas travel and evening and weekend working.
Key responsibilities:
* Developing and implementing a strategic marketing and admissions plan aligned with Bethany’s 10-year vision.
* Managing the school’s brand identity, website, and social media presence.
* Driving pupil recruitment through UK and international markets.
* Overseeing admissions processes and ensuring exceptional customer service.
* Collaborating with the Headmaster and SMT on strategic school-wide decisions.
Key Requirements:
* Minimum of five years’ experience in marketing and admissions within a boarding school or similar educational setting.
* Proven leadership in strategic planning, communications, and customer relationship management.
* Strong interpersonal and presentation skills with the ability to build rapport across diverse audiences.
* Experience managing CRM systems, and implementing data-driven marketing strategies.
* A degree-level qualification (Marketing or Admissions qualifications desirable).
* International marketing experience.
* Familiarity with UKVI regulations for international pupil admissions.
What We Offer:
* Competitive salary of £65,400 per annum.
* Generous pension scheme and private health insurance.
* 50% fee remission for children of full-time staff (subject to entrance tests and availability).
* Complimentary lunch during term time.
* 60-acre campus in the beautiful Kent countryside.
Join us in leading the next chapter of Bethany School’s success story.
If this sounds like you, or you would like further information, please click the various buttons below.
Bethany School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo enhanced child protection screening appropriate to the position, including checks with the Disclosure and Barring Service and previous employers. As part of your role, you will be required to adhere to all School Policies, to include but not be limited to Safeguarding and Child Protection, Code of Conduct and Health & Safety.
Bethany School is an Equal Opportunities Employer and appointments will be made without regard to gender, age or ethnic origin.
This post is exempt from the Rehabilitation of Offenders Act 1974.
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