About the Role
The successful candidate will have an excellent understanding of the marketing delivery chain and will work on a range of campaigns, including brochure production, direct mail, advertising, content creation, customer communications, events, and PR. The goal is to ensure the highest return on investment through engaging and effective marketing strategies.
Key Responsibilities:
1. Execute key marketing activities across offline channels, ensuring timely and on-budget delivery to drive customer retention and acquisition.
2. Develop and manage a diverse range of offline campaigns, including brochures, direct mail, advertising, content, PR, and event-based marketing initiatives.
3. Coordinate with relevant departments to keep them informed of current and upcoming marketing activities.
4. Identify opportunities for integrating offline campaigns with online efforts for a seamless customer journey.
5. Collaborate with internal and external partners to produce and deliver high-quality marketing materials.
6. Work closely with creative agencies to develop compelling campaign messaging and creative content.
7. Partner with the PR agency to identify and manage press opportunities.
8. Ensure all content resonates with target audiences and supports customer acquisition and retention goals.
9. Supp...