Are you passionate about Retail media and know how to cross functionally collaborate?
We are on the lookout for a Retail Media Manager to join L’Oreal UKI’s Commercial team and be a key player in driving consumer acquisition growth. Be part of our dynamic team and make an impact in shaping the future of beauty in the eventing space.
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.
A DAY IN THE LIFE
SHOPPER ACTIVATION:
1. This role is highly strategic for the division as it is responsible for the Amazon multi-brands events calendar, including big tentpole moments (i.e. Prime Day, Black Friday) as well as CPD-owned moments. These events account for roughly 50% of Amazon sellout and are key drivers in our divisional consumer acquisition agenda. In this role you’ll be responsible for the events from start to finish, including event concepting, media planning, agency management, creative workflow and reporting. You’ll be a media champion who understands the power of full funnel media activation, while also having a strong commercial acumen and understanding of media impact on P&L.
2. Events concepting: working closely with brand teams and broader retail media team to create a campaign concept inspired by consumer insights or retailer’s insights.
3. Events Media Planning: briefing the event and objectives to our media agency Publicis, including a mix of Amazon media channels (DSP, Fire TV, Prime video etc) and offsite media channels (Meta, TikTok). Responsible to review the media plan proposed and ensure it responds to our objectives of MS peak and new consumer acquisition.
4. Cross-functional collaboration: work closely with our Online Brand Managers to select the most appropriate products to be featured in creatives and ensure that our media plan reflects the brands’ priorities. Partner with the Amazon NAMs/SNAMs to ensure the events plan is in line with total sell-out forecast and that we are featuring the relevant promo nominated SKUs.
5. Reporting and analysis: report to wider business on the events results, including digital KPIs as well as competitors insights and best-practices.
6. Collaborate with Experts: In EComm Media, Content and Merch, Commercial, Finance etc to land world class shopper activations. You will have the opportunity to be at the heart of a huge multifunctional effort.
WHO YOU ARE
1. Experience planning and managing full funnel digital media campaigns through an agency (Programmatic, Social). Experience with Amazon DSP would be beneficial, but not essential.
2. Strong analytical skills and data literacy, including confidence with Excel. Ability to turn numbers into insights and presentations that are easy to understand for non-media specialist profiles such as commercial teams or leadership.
3. Strong communication and networking skills. Building relationships with multiple stakeholders is an essential part of this role and you need to be comfortable tailoring your communication style to different teams (brand, commercial, CDMO etc).
4. To be a self-starter, someone who can identify opportunities and leverage these rapidly to solve business solutions.
5. Strong creative flair. The idea of starting with a blank page & turning it into a half a million pound campaign is your dream.
6. Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for resolution.
7. Desire to always do better, pro-actively seeking results and ways to improve and optimise the next time.
YOUR FUTURE TEAM
Will help in being responsible for leading the planning and execution of Amazon multi-brands events, working closely with our brand teams, the Amazon commercial team and the external media agency Publicis.
WHAT WE OFFER
Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.
Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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