Role : Content Marketing Lead (Head of)
Client : Digital Agency
Location : 1-2 days per week in the central London office.
Length : initial 6 month FTC – very likely to go permanent after this.
Days : Can be either part-time OR 5 days per week.
The Agency :
My client is a digital agency that provides user experience design & experimentation services for Ecommerce brands. The agency has recently undergone a brand transformation and is investing in content & events marketing to expand its client base.
They are a well-established agency, working with clients in a mix of industries; Travel, FinTech, SaaS, Ecom etc. You will be the sole Marketer within the agency, so the Marketing function has a start-up culture and mentality.
You will be responsible for everything from start to finish; ideation, strategy, creation, execution, and reporting on results.
You will lead the process to design, build and execute the content strategy to reach the target audience by delivering best-in-class content that brings the agency’s people & expertise to the fore.
Responsibilities:
1. Lead research & content ideation, engage with the wider teams, clients, and prospects to understand needs, and pull out data to create content stories.
2. Produce & manage social content across the agency brand account.
3. Support the sales team with sales content including client case studies and proof points.
4. Produce long-form lead gen content; reports, guides, checklists, etc., and sales copy to support lead generation campaigns.
5. Lead events marketing & content creation to deliver prospects to any events.
6. Report on content metrics & qualitative insights to continuously measure & improve the content.
Profile:
1. Natural storyteller with an instinct for creating content & copy that drives a response.
2. Experience working with a start-up / very small team.
3. 5+ years in a B2B Content role.
4. Must have experience within a Marketing agency.
5. Multi-channel experience.
6. Experience within Events Marketing.
7. A track record of designing and delivering high-performing B2B lead generation strategies.
Job Information
Job Reference: JO-2408-346846
Salary: Up to £60000.00 per annum + Pro rata
Salary per: annum
Job Duration: 6 months/perm
Job Industries: Content & Social Media Jobs
Job Locations: Greater London
Job Types: Contract
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