Salary: £44,500 — £54,500 per annum dependent on skills and experience
Location: Hybrid — Our office is based in London, this role involves a mixture of onsite and home working
Closing date: 6 December 2024
We are recruiting for a dedicated Marketing Manager to join the IPS Grow team. The role holder will be responsible for developing and executing comprehensive marketing initiatives to support the expansion and effectiveness of IPS. We are open to this as a full-time or 0.8FTE (four days per week) role.
The opportunity
IPS Grow is a national programme designed to support the expansion of Individual Placement and Support (IPS) services in mental health, primary care, and drug and alcohol teams across England. The programme is led by Social Finance in partnership with the Centre for Mental Health. It is funded by NHS England and Improvement (NHSE/I), the Department for Work and Pensions (DWP), and the Office for Health Improvement and Disparities (OHID).
The Marketing Manager will work closely with the Head of Workforce & Engagement, Marketing Executive and other team members to achieve communication goals outlined in the IPS Grow Communications Strategy. You will play a pivotal role in implementing and delivering innovative marketing strategies to raise the profile of IPS as well as create and edit content for offline and/or digital marketing channels, such as website, social media, marketing materials, blogs, or newsletters. This is a varied role where you will have creative input and commitment to telling the inspiring stories within IPS and carrying out creative communications which have real impact.
Key Responsibilities
* Develop and implement marketing initiatives to achieve the goals of the IPS Grow Communications Strategy.
* Enhance stakeholder collaboration and communication through targeted campaigns and regular updates.
* Take direction from the Head of Workforce & Engagement and wider Senior Leadership Team (SLT) to build a narrative and engagement around IPS and employment as a health outcome.
* Collaborate with the Workforce Manager to develop and deliver recruitment marketing campaigns to raise the profile of a career in IPS.
* Provide regular updates to the SLT.
* Provide direct support to IPS services on their marketing plans, including reviewing newsletters and copyediting press releases.
* Enhance engagement with policymakers, clinicians, and IPS providers.
Content Creation and Management
* With the support of the Marketing Executive, develop compelling content for various communication channels, including websites, social media, newsletters, press releases, and promotional materials.
* Oversee the creation and dissemination of national guidance and templates for IPS services.
* Collaborate with the Marketing Executive to ensure consistency and quality in all marketing materials.
Events, Webinars and Campaigns
* Plan and execute events, webinars, and workshops to foster a network and community for IPS services.
* Lead on the planning and delivery of an in-person annual conference.
* Develop and implement targeted marketing campaigns to promote IPS and raise its profile among various audiences.
* Coordinate participation in awareness days and national events to increase visibility of IPS.
Monitoring and Evaluation
* Monitor and evaluate the effectiveness of marketing campaigns and communication strategies.
* Track engagement metrics and provide regular reports on the impact of marketing activities.
* Supervise and mentor the Marketing Executive, providing guidance and support to achieve team objectives.
* Foster a collaborative and innovative team environment, encouraging creativity and professional growth.
Skills and Experience
* Marketing experience: Proven management experience in a marketing role, ideally within the healthcare sector. Proficient skills in digital marketing, content creation and social media management. Experience using CMS, CRM systems and marketing analytic tools.
* Written and verbal communication: Exceptional written and verbal communication skills with a proven ability to create compelling narratives and engage diverse audiences.
* Shared values: A passionate belief that helping people to achieve appropriate employment can transform their lives, along with a strong business sense and motivation to support effective operational delivery.
* Sector knowledge: Understanding of the Individual Placement and Support (IPS) model and employment services is a bonus.
* A thirst for learning: Self-development and sharing that learning with the team, IPS services and stakeholders.
* Strategic planning and organisational skills: Ability to manage your own workload and deal with multiple and competing priorities using analytical skills to prioritise and meet deadlines.
* Managerial and leadership experience: Experience managing others and successfully delivering campaigns and projects.
* Problem solving skills: A structured approach to solving problems with a high tolerance for ambiguity.
* Creativity and self-management: Ability to demonstrate results.
* Motivated to have impact: High levels of initiative and personal leadership.
Working at Social Finance
The salary range for this position is £44,500 — £54,500 per annum, depending on skills and experience. Working for a mission-driven organisation is more than just what we pay though; it’s about our culture, our approach and what else we offer.
Equity, Diversity and Inclusion
We actively encourage applications from under-represented and minoritised groups, including those with lived experience of the social issues we are working to address. We are an equal opportunities employer and support a range of flexible working options.
How to Apply
To apply for this position, please submit your application through our recruitment partners, Talent Works. They will guide you through the process and provide all necessary information.
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