Harris Hill has a wonderful opportunity for an experienced Direct Marketer/ Individual Giving Officer, to join a medical/health based charity, covering maternity leave. This role is an ASAP start and will ideally work 2dpw in their office on the Hampshire/ Surrey border. The client is open to come flexibility to this for a strong candidate. What you'll be doing: Plan, manage and execute the delivery of acquisition and retention campaigns across channels. This includes leading on campaigns such as Winter and Spring Appeals, bespoke campaigns (matched funding appeals), prize-led fundraising (Lottery and Raffle), legacy and in-memory and direct mail. The project lead on our new digital acquisition strategy, working alongside an agency to deliver the strategy and increase the number of new financial supporters to the Charity. Develop campaign briefs, budgets and campaign targets to manage campaigns end to end, this will include project management of internal and external teams across Individual Giving campaigns. You will work with the Community Experience Team to optimise campaigns using data insights. Work with internal teams, such as Marketing, as well as external agencies to create and deliver high performing retention and acquisition campaigns. Work with the Community Experience Team to develop and manage an exceptional supporter experience programme that drives engagement through retention, conversion and engagement for our regular givers and one-off donors, as well as to ensure new supporters are welcomed and thanked consistently to drive engagement. Support the Individual Giving Manager to deliver the strategy for acquisition and retention. Support the Philanthropy Officer to develop the mid-value programme to deliver a sustainable engagement and cultivation programme for these supporters. Manage the income and expenditure for acquisition and retention campaigns and monitor all targets. You will keep teams informed of budgets and work with them to optimise cost savings. Monitor and report on campaign activity and analyse results to enhance campaign performance and inform campaign planning, decision making and improvements. Below is the experience required however, the client is also flexible if you don't cover all them, so please talk to us if you don't. Experience: At least 2 years’ experience of direct marketing Proven experience of managing and delivering successful acquisition and retention campaigns from end to end, including developing creative approaches, testing campaigns, putting in place a data strategy and managing internal and external teams Excellent working knowledge of Individual Giving/direct marketing techniques, including regular giving, supporter journeys, and ask strategies using a multichannel approach Experience of writing, editing and proofing copy Evidence of using complex data, insights and analytics to inform campaign planning Experience of campaign and budget management Excellent knowledge and experience of data and data segmentation to deliver campaigns Knowledge, Skills & Abilities: A sound knowledge of direct marketing using online and offline channels Exceptional knowledge of individual giving and donor acquisition, including legacy and prize-led fundraising Exceptional understanding of supporter development Collaborative and can build great working relationships Ability to build, manage and communicate project plans Excellent attention to detail and accuracy Must be able to use data and analytics to inform strategy and campaign planning Must be able to confidently use CRM system for reporting and supporter management Ability to write and edit engaging copy If you would like to find out more about this opportunity, please get in touch.