At Skywire, we're seeking a skilled Digital Marketing and SEO Manager to drive our digital marketing efforts forward. As a key member of our team, you will be responsible for developing, executing, and optimising digital marketing campaigns to drive traffic, engagement, and conversions.
Job Description
We're looking for someone with a strong focus on PPC to join our team and contribute to our innovative agency's success. If you have a passion for digital marketing, optimising for organic and paid search, and creating impactful strategies, we'd love to hear from you.
Main Responsibilities
* PPC Campaign Management: Plan, launch, and optimise paid search campaigns across platforms like Google Ads, Bing, and social media. Continuously monitor and adjust strategies for maximum reach and ROI.
* SEO Strategy Development: Lead on-page and off-page SEO efforts, conduct keyword research, and implement best practices to enhance organic search rankings.
* Content and Keyword Strategy: Collaborate with content creators to ensure alignment with SEO and PPC strategies, identifying target keywords and optimizing copy.
* Performance Analysis: Use analytics tools (e.g., Google Analytics, SEMrush) to monitor campaign performance, generate insights, and prepare actionable reports for stakeholders.
* Competitor and Market Analysis: Conduct research to stay ahead of industry trends and competitor strategies in both paid and organic search spaces.
* Budget Management: Manage budgets effectively, making data-driven decisions to allocate resources for optimal results.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, and 3+ years of experience in digital marketing, with a strong focus on PPC and SEO. Proficiency in PPC platforms such as Google Ads and familiarity with SEO tools like SEMrush, Ahrefs, or Moz is essential. Excellent analytical skills, project management skills, and the ability to handle multiple projects simultaneously are also required.
What We Offer
* A competitive salary of $80,000 - $110,000 per year, depending on experience.
* Opportunities for professional growth and learning in a collaborative and innovative environment.
* A flexible work arrangement, allowing for remote or in-office work options.