Marketing Director
Salary - DOE
Location - Christchurch
Office based / Full Time / Permanent
Are you a strategic and hands-on Marketing Director with a passion for growth marketing and customer acquisition? We're partnering with a fast-growing e-commerce brand seeking a dynamic Marketing Director to take their expansion to the next level.
The Role
As Marketing Director, you'll take full ownership of customer acquisition and marketing strategy, managing a talented team while still remaining hands-on in execution. Your role will focus on scaling and optimising existing channels, exploring new opportunities for growth, and ensuring that marketing spend delivers strong ROI.
Key Responsibilities:
Lead and develop a team of growth marketers, fostering a data-driven approach to customer
Operate as a "player-manager"-leading strategically while still being hands-on in
Scale and optimise successful marketing channels, including Creator partnerships (podcasts, YouTube, email newsletters), Event sponsorships (e.g., endurance sports events), Brand collaborations with major industry
Explore and test new scalable marketing channels, including paid performance marketing (Instagram Ads, YouTube Ads, PPC).
Manage customer acquisition budgets and report key performance metrics to the leadership
Work closely with PR and Amazon agencies to maximise brand exposure and conversion.
Collaborate with the Creative and Content teams to develop marketing...