Europe Marketing Lead
Location: London, UK
Department: Marketing
Reports To: Head of Global Marketing & Head of Europe
Role Overview
Hashdex is seeking a strategic and hands-on Europe Marketing Lead to drive brand growth, engagement, and product adoption across professional and retail investors in Europe. This role oversees the full marketing ecosystem (excluding design), requiring deep financial services expertise and a results-driven approach.
Proficiency in German is preferred to support key markets in Germany and Switzerland; French is a plus.
Key Responsibilities
Marketing Strategy & Execution
* Develop and execute a comprehensive European marketing strategy aligned with global growth objectives.
* Identify regional opportunities and tailor campaigns to engage financial professionals and retail investors.
* Lead go-to-market strategies for new crypto ETPs & ETNs, ensuring compliance with regional regulations.
Campaign Management & Content Creation
* Plan and execute multi-channel marketing campaigns (digital, events, webinars, email, PR, and social media) to enhance awareness and adoption.
* Support the Head of Global Insights in developing compelling marketing content for target audiences.
* Collaborate with the global team to localize content for the European market and assist with CRM initiatives.
Stakeholder Engagement
* Partner with European distribution, product teams, and external PR agencies to ensure cohesive messaging and lead generation.
* Build relationships with industry associations, media, and influencers to enhance brand visibility.
Analytics & Optimization
* Monitor and analyze campaign performance, providing data-driven insights to grow the European audience.
* Optimize marketing strategies to improve ROI and audience engagement.
Event Coordination
* Plan, manage, and execute regional events, conferences, and sponsorships to showcase Hashdex’s thought leadership.
Qualifications
Must-Have:
7+ years of marketing experience (including 2+ years in a leadership role), preferably in financial services or fintech.
Strong understanding of financial services and investment products.
Fluent English; proficiency in German preferred, French is a plus.
Proven track record in developing and executing successful marketing and communication strategies.
Experience working with European financial professionals (family offices, wealth managers) and retail investors.
Strong project management skills, able to juggle multiple priorities and meet deadlines.
Salesforce experience and familiarity with analytics tools (e.g., Google Analytics).
Must be based in London
Preferred:
Experience in regulated financial markets, with knowledge of marketing compliance requirements.
Background in both B2B and B2C marketing campaigns.
About the Marketing Team
The Marketing Team at Hashdex is the driving force behind our brand’s presence in the fast-evolving world of crypto asset management. We specialize in:
Executing high-impact digital & direct marketing campaigns
Organizing industry events and sponsorships
Managing social media and PR to enhance brand reputation
Creating compelling content & marketing materials
Driving lead generation in collaboration with sales & business development
We thrive on innovation, collaboration, and data-driven marketing strategies to engage our audience and grow our brand.
Ready to make an impact? Join us!
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