We're hiring a Performance Manager for a fast-growing probiotics startup to take ownership of performance marketing across Meta and other channels. The business is scaling rapidly (think triple-figure YoY growth 🤯) and needs a data-driven, creative thinker to drive customer acquisition, engagement, and revenue growth.
This role is all about performance marketing, but with a heavy emphasis on creative — from helping to develop high-performing ad creatives to launching and optimising campaigns. The ideal candidate will blend performance marketing expertise with creative strategy, ensuring every ad is designed to convert.
Key Responsibilities:
📱 Paid Social Strategy & Execution
* Lead the end-to-end strategy and implementation for Meta and TikTok ads, ensuring strong ROAS, CPA, and LTV.
* Plan, execute, and continuously optimise campaigns to drive scalable customer growth.
* Stay ahead of platform updates, trends, and best practices to unlock new performance opportunities.
🎨 Creative Strategy & Ideation
* Analyse top-performing ads, develop hypotheses, and test new creative approaches.
* Work with the in-house brand team as well as designers, freelancers, and content creators to produce high-impact ad assets, including UGC, motion graphics, and statics.
* Help lead creative brainstorming sessions, ensuring ad angles and messaging align with customer insights.
📊 Experimentation & Performance Optimisation
* Run structured A/B tests to optimise ad copy, visuals, and landing pages.
* Use data-driven insights to iterate and refine creatives for better performance.
* Leverage analytics to inform audience targeting, budget allocation, and bidding strategies.
🤝 Collaboration & Stakeholder Management
* Work closely with the founders, CEO, and wider team to align performance marketing with overall growth objectives.
* Brief and manage freelancers, agencies, and creators, ensuring creative consistency and high-quality execution.
* Provide clear reporting and insights to internal stakeholders on ad performance and strategic recommendations.
Ideal Candidate:
📈 Paid Social Expert. Proven experience managing high-performance Meta & TikTok campaigns. A nice-to-have would be experience with Google paid search.
🖌 Creative & Data-Driven. Ability to balance performance insights with creative innovation.
🔍 Detail-Oriented & Organised. Skilled at managing multiple campaigns and projects simultaneously.
💡 Experimentation Mindset. Passionate about testing, learning, and optimising.
🤝 Collaborative & Communicative. Comfortable working across teams and managing external partners.
🎨 Resourceful & Hands-On. Capable of briefing creatives and refining assets when needed.
What’s on Offer:
🌟 Competitive salary + equity
💰 Money in the bank. Well-funded business backed by reputable VC funds
🚀 Impressive growth. The chance to join a rocket ship full of smart and experienced team members
💼 Creative freedom & the opportunity to help shape a brand