Do you want to work in one of the country's most vibrant newsrooms, covering the best city in the world? The Manchester Evening News is the largest regional website in the country with a huge audience and we are looking for an Engagement Producer to join us, focusing on the newest social media platforms.
Here at the MEN, we pride ourselves on setting the agenda, making a difference and reaching audiences across Manchester and beyond (two of our campaigns were even mentioned in last year’s King’s speech!). This is a unique opportunity to manage the MENs output on a wide range of popular and emerging social media platforms including but not limited to Reddit, Bluesky, Threads, Instagram and beyond.
We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.
So, who are we?
We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.
Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.
This role is home and hub based linked to our Manchester Hub. We are therefore looking for candidates based in and around Greater Manchester.
Job Description
What will the role involve?
Working in a wider team you will oversee all Manchester Evening News’ social media accounts on Reddit, Instagram, Pinterest, Threads, Bluesky and LinkedIn. You may also be called on to help optimise content for platforms like MSN and Apple as well as others.
You will drive traffic to this social content, helping to establish the MEN’s presence on these newer platforms and deepening reader engagement. You will help to optimise this content, working closely with reporters and editors.
You will help to implement projects to grow our registered users, pitching ideas on how to broaden our audience. You will find new ways to promote content off-platform to engage new users. You will work primarily on Manchester Evening News content, but may have the opportunity to work with more Reach brands in the future. This role involves working shifts on a rota pattern including some evenings and weekends, so a flexible approach is required.
Qualifications
Who are we looking for?
You have proven demonstrable experience utilising all the social platforms you will be managing. You know how these platforms work and how to optimise content using their algorithms to your advantage. You ideally have an NCTJ qualification or relevant journalism degree, and you have a clear interest in news and a good sense for what makes a story perform well on social media.
You are passionate about audience engagement and are keen to learn about emerging platforms. You are an excellent multi-tasker who is keen to work in a fast paced, varied role with the best journalists in the business. You want to learn how to utilise AI tools to improve the efficiency of how we distribute content to our readers.
Additional Information
What can we offer you?
We are offering a competitive salary, and benefits including:
* Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
* 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
* Giving back day - an additional day’s leave each year to support a cause close to your heart
* Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
* Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
* As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
* Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
* Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
* We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.