Who is Weber Shandwick?
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Unilever, eBay and IBM to name a few.
We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across energy, automotive, sports sponsorship, and entertainment & lifestyle. We are known for:
* Developing data driven insights and strategies to drive measurable impact
* Creating impactful campaigns that tap into culture
* Creating channel and platform agnostic campaigns that grow organically
* Delivering integrated campaigns that are earned-first yet deliver for paid and owned
A snapshot of the role:
Weber Shandwick is looking for a talented Account Director to join the Corporate Enterprise team based in the London office.
The practice is made up of smart, dedicated, and fun team members with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.
The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. You will enjoy working on a portfolio of well-known global brands, executing integrated campaigns involving earned media, strategy, creative, analytics and digital. You’ll lead the day-to-day running of accounts, provide counsel, manage budgets, and lead and inspire your team to deliver flawless execution of activities.
What will you be doing?
* Provide high-level strategic counsel to clients, being able to proactively identify and assess problems, define logical and effective strategies, and implement solutions on their behalf
* Be a highly trusted senior point of contact for clients, responsible for leading a team to deliver an exceptional client experience
* Lead multi-disciplinary teams in the development of both over-arching strategy and creative campaign ideas
* Act as a facilitator, bringing in specialist practitioners within the practice and throughout the wider London office to support in the delivery of integrated communications campaigns
* Lead market co-ordination for UK, international and global campaigns
* Oversee the flawless execution of media/campaign strategies of multiple accounts simultaneously
* Demonstrate proficiency in understanding communications and business goals, and the ability to link team efforts to these in order to demonstrate value and impact for clients
* Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives
* Work effectively with finance colleagues to support the client lead in client budgeting and resource management, including forecasting, hours allocation for team members, project and plan budgeting, managing servicing levels
* Lead in the development and presentation of new business pitches
Who are you?
* Significant previous experience in comms or marketing is essential
* Strong experience working on corporate topics and campaigns for clients, with experience of sectors including tech, FMCG, energy, financial services and sustainability
* A strategic and growth mindset for our clients’ businesses and a nose for hunting opportunities
* Interested in the complex sustainability landscape, regularly reading media coverage on emerging topics and conversations
* Proficiency in both media relations and the delivery of an exceptional client experience
* A comprehensive roster of journalist contacts within corporate, business and/or sustainability at titles covering international, national and trade/vertical sector publications
* A proven ability to manage large and multi-market teams to deliver work of the highest quality
* Experience working with multiple disciplines and specialists to deliver integrated campaigns
* Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
* Familiarity with quantitative analytics and an ability to set and evaluate campaign metrics
* Strong presentation skills and a desire and experience being involved in new business pitching
* Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel
Core Benefits:
* Private medical insurance
* Group life assurance
* Group income protection
* Personal pension plan
* Employee Assistance Programme
Flexible Benefits:
* Buy or sell holiday
* Additional life assurance cover
* Critical illness insurance
* Personal Accident Insurance
* Dental insurance
* Travel insurance
* Health screening
* Gym discounts
* Cycle to work scheme
* Health cash plan
* Flexible working with our 3:2 hybrid work model
* 4pm Friday finish
* Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
* 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
* Flexible public holidays
* Sweets and snacks in the office
* Exclusive shopping discounts and perks
* Headspace membership
* Annual eyecare voucher
* Season ticket loan
* Referral bonus scheme
* Long service bonus
* Enhanced family leave
* Inclusive and invisible health policies
Note from the talent team:
We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.
Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
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