We have an exciting opportunity for an Account Manager (or Senior Account Executive looking for their next step) to support the development of and share insight across email.
Looking for someone who is interested in email as a channel, is passionate about learning new skills, a good listener, able to absorb lots of information, has problem-solving skills that enable them to anticipate consequences and consider alternatives, as well as being able to communicate detailed technical or process information to a range of stakeholders.
What you’ll be doing
Working across the franchise scrums, you will advise on email best practice and share campaign insight to Account Managers, Creatives and Production Designers to help optimise their work. You’ll do this by keeping an overview of campaign results and analysis to ensure your advice is accurate and aligned with client needs. Listening to the issues faced by the teams and advising them with the next-best-action required to help solve blockers. This will feed into a continual training plan you’ll help the Email Lead develop and host for the agency team members across departments.
You will also monitor trends within the channel and support the team in developing and delivering innovative campaigns through new technology or HTML5 integration within email templates. This involves developing proposals and, with the support of the Email Lead, presenting to stakeholders for buy-in before implementation.
Additionally, you will collaborate with the Natwest Email CoE (Centre of Excellence) team to maintain email templates, resolve strategic issues, and ensure communications are effective for the channel and business outcomes.
Key Responsibilities
* Understand the client’s business and email communication strategy to effectively question briefs and creative output.
* Drive email strategy and best practices by consulting with agency teams, maintaining email style guides, and providing strategic input on content and customer journeys, including integration with landing pages and prompts.
* Support producers with email build tools, processes, training, data management, and analytics to inform future campaigns.
* Support transformation and transition efforts with NatWest Email CoE, especially around new technology implementation and creative processes.
* Champion accessibility, technical updates, and collaborate with design leads on innovative email modules compatible with client templates.
* Assist in managing the email CMS system, coordinating platform updates, liaising with support teams, and optimizing setup for client needs.
* Maintain regular communication with NatWest Email CoE regarding campaign progress, timing, reporting, and system updates.
Skills and Experience
* Collaborative, open-minded, transparent team player.
* Experience in email marketing, with good understanding of build tools and data segmentation.
* Strong problem-solving skills.
* Awareness of campaign strategies and business outcome achievement.
* Willingness to challenge and share perspectives.
* Experience with Agile methodologies is preferred but not mandatory.
* Social, relationship-builder, well-organized, detail-oriented.
* Excellent verbal and written communication skills.
* Deep knowledge of content marketing, customer journeys, CRM, data, and email technicalities.
* Experience with Adobe CMS packages (Campaign, Analytics, Experience Manager, Journey Optimiser) is desirable.
* Experience with email CMS systems like Stensul, Taxi for Email, Campaign Monitor, Pure360, Adobe Campaign, Salesforce, etc.
* Ability to analyze data from multiple sources and recommend solutions.
* Creative and innovative mindset.
* Attention to detail, ensuring high-quality content.
#J-18808-Ljbffr