Support the Customer Marketing Manager in developing, delivering and executing innovative & added value business development initiatives as well as trade and retail marketing support to deliver against the defined marketing objectives, drive customer loyalty & support profitable sales growth.
Responsibilities:
* Develop and implement pioneering industry-leading business development & trade activation initiatives designed to improve our customers' (aka tyre retailers) business and deliver mutual sales growth.
* Working with the sales team to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key Passenger (car, van & 4x4 tyres) and Commercial Tyre (truck, specialty tyres) customers.
* Identify & propose affinity marketing opportunities that support the values of Continental& its brands and support the business development of our customers.
* Support the Customer Marketing Manager in developing marketing activities and events for selected key customers (aka tyre retailers).
* As required, support the Customer Marketing Manager to sell-in, implement & review relevant business development & trade activation solutions with selected key customers.
* Support the Customer Marketing Manager in developing impactful POS, merchandise & branding for:
- Customers' retail sites, vehicles, employees, etc.
- Own equity, Conti360 & Conti Industrial Services networks sites, vehicles, employees, etc.
* Liaise & exchange with central & other European Business Development & Retail solutions teams.
* Ensure Customer Marketing plans are fed into the internal communication process for marketing activities.
* Work indirectly with selected customers through account managers in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions.
* Work closely across the marketing teams to ensure consistency & integrated approach.
* Work with BI Analyst to provide reporting on effectiveness of Continental's customer marketing activities as well information on competitor activities.
* Monitor costs and work within budget set by Customer Marketing Manager.
* Management of external agencies, incl. activity briefing, steering, service level measurement.
* Monitor effectiveness of all customer marketing activities according to agreed KPI's to measure performance.
* Follow Continental’s Code of Conduct and operate in accordance with the 8th EU Directive.
* To monitor and ensure consistency in use of all Continental AG’s brand identities.
* To contribute towards the definition of CTG’s brand and corporate values.
Qualifications
Qualifications, Skills and Experience required:
* Professional qualification in marketing or related field (ideal).
* Good understanding of the full marketing mix.
* Experience in B2B and B2B2C Retail / Trade Marketing.
* Strong writing skills in English, proofreading & attention to detail.
* Fluent in English with strong verbal communication skills.
* Up to date with latest trends and marketing best practices.
* Ability to successfully manage multiple work streams / projects simultaneously.
* Proactive, innovative and able to take the initiative.
* Proven marketing experience, ideally in retail and/or B2B and B2B2C marketing.
* Business Development / Customer Marketing experience.
* Agency management or agency background.
Additional Information
* Full UK driving licence.
* Attending customer events that occasionally take place on weekends including overnight stays (time back in lieu).
* Competitive salary and benefits package.
* Learning and development opportunities.
* Must be able to work in the UK and have the right to do so.
* Hybrid working pattern available (3 days in the offices & 2 working from home).
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