As a Senior Knowledge Analyst (SKA) In a Client Focused role within BCG's Marketing, Sales, & Pricing Practice Area, you will work in a growing global team helping to grow our Ecommerce Marketplace offering and deliver impactful client work. You will do this by utilizing your own individual expertise and institutional assets (products, tools, data, workshops, frameworks, surveys, domain-specific data and related expertise, etc.). You will contribute on client projects and proposals by contributing relevant analysis and insights and help case teams create strong impact for the client. While contributing to client cases, workshops and proposals, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / develop solutions. As a Client Focused Senior Knowledge Analyst, you will support commercialization efforts for the Ecommerce Marketplace offering, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials. Additionally, as a Senior Knowledge Analyst, you will contribute to developing intellectual property & assets for the business and assist in onboarding and training junior colleagues based on your topic/sector expertise. BCG's Ecommerce Marketplace team helps clients to build new avenues for commercial growth, both launching brand-owned Ecommerce Marketplaces and optimizing revenue and profitability through established 3rd party Ecommerce Marketplaces (e.g. Amazon, Flipkart, Lazada). As a Subject Matter Expert, you will bring experience in digital acquisition, conversion rate optimization, and category growth strategy through Ecommerce Marketplaces. You will also work cross-sector, with experience from either Telecoms, Consumer Packaged Goods, Retail, Travel, Hospitality, or B2B sectors being advantageous. Researching customer needs and experiences in Ecommerce Marketplace channels Developing digital marketing/SEO, online advertising, conversion rate optimization, and category growth strategies in Ecommerce Marketplace channels Solving strategic problems through formulating relevant research and/or analytical approaches Ecommerce Marketplace and Digital Growth strategy Communicating with case teams and clients team members, in a credible and confident way Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working Being flexible and bringing a curious and creative mindset, open to new things and able to propose innovative ideas Navigating complexity and ambiguity 2 years of consulting experience in in Ecommerce Marketplace digital marketing/SEO, online advertising, conversion rate optimization, and growth strategy; candidates with consulting experience strongly preferred In lieu of consulting experience, 3 years minimum industry experience required; 4-6 years of industry experience strongly preferred Ability to analyze quantitative and qualitative data Inputs to develop marketing and commercial plans to drive digital growth in Ecommerce Marketplace channels Bachelor's Degree required (advanced degree preferred) Fluency in English; other languages requested in certain locations Strong business acumen and problem-solving capabilities Strong written and verbal communication skills