Head of Communication
Salary: Circa £75,000 + Benefits
Location: Milton Keynes
Who Are We?
LEVC (London Electric Vehicle Company) has been a leader in sustainable mobility, renowned for our innovative electric TX taxi. Expanding on this legacy, we’ve launched LEVC Mtech, a sister company focused on revolutionising the UK passenger vehicle market. Backed by the Geely Group and driven by cutting-edge technology, LEVC Mtech is committed to delivering smart, energy-efficient vehicles that will accelerate the transition to a zero-carbon future.
Why Join Us?
At LEVC Mtech, we foster a high-performance, results-driven culture that thrives on speed, innovation, and adaptability. By joining us, you’ll:
* Work in a fast-paced environment where bold decisions and impactful contributions are valued.
* Have opportunities to grow quickly, develop new skills, and thrive in a dynamic industry.
* Be part of a team focused on driving innovation, delivering results, and shaping the future of sustainable mobility.
The Opportunity
LEVC Mtech is leading a project to introduce a range of new energy passenger vehicles tailored for the UK market. We’re looking for ambitious individuals who want to make an impact in a company committed to innovation and sustainability.
If you’re ready to take the next step in your career and help drive change in the automotive industry, we’d love to hear from you!
About the Role
This role will be responsible for developing and implementing effective communication strategies, engaging with key stakeholders, and leading digital transformation initiatives. It also requires a strong understanding of the UK automotive market and a proven history of success in brand management and digital marketing.
Brand Management:
* Develop and execute a comprehensive brand strategy to strengthen LEVC’s position in the UK market.
* Oversee and maintain the quality of suppliers, including digital agencies, advertising partners, influencers, and media organisations.
* Plan, coordinate, and deliver events, with particular emphasis on major launch events.
* Ensure brand messaging and visual identity remain consistent across all channels and touchpoints.
Marketing:
* Develop and oversee the annual marketing plan, incorporating market analysis and industry insights.
* Identify target markets across various segments and portfolios, leveraging in-depth insights to uncover market opportunities.
* Create and execute promotional strategies aimed at strengthening customer loyalty.
* Manage the marketing budget and associated resources effectively.
* Ensure consistency and compliance in imagery and process control.
Digital CRM Strategy:
* Develop and implement a comprehensive CRM strategy to strengthen customer engagement and retention.
* Design strategies to improve conversion rates for digital sales across the LEVC distributor network.
* Create dashboards to track lead performance at both distributor and national levels.
* Conduct ROI analyses for digital channels to measure effectiveness.
* Lead the "digital transformation" initiative to optimise business processes within LEVC's distributor network.
Digital Initiatives:
* Refresh and enhance LEVC UK's digital presence using design thinking principles.
* Implement automated bots on the website to improve the user experience.
* Introduce surveys via the WhatsApp API and achieve green check verification for authenticity.
* Plan and develop an online platform to enable car purchases directly.
Experience to Succeed:
* At least 7 years of experience in automotive communications or a related field.
* Demonstrated ability to manage budgets and resources efficiently.
* Strong proficiency in digital marketing tools and platforms.
* Experience working with CRM systems and data analytics.
* A bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline. An MBA is advantageous.
* Strong strategic thinking and planning abilities.
* Exceptional communication and interpersonal skills, with the capacity to manage cross-functional teams and engage effectively with external stakeholders.
* Resilience under pressure, coupled with a drive to achieve goals and a sense of accomplishment in delivering results.
What We Can Offer You:
* Competitive salary
* Car allowance
* 25 days’ annual leave plus bank holidays
* Hybrid working available between base location/home
* Life insurance, cycle to work scheme, and a salary sacrifice pension scheme
* Health and wellbeing support, including Medicash health care scheme, Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders
* Salary extras giving you discounts across various retailers (e.g., supermarkets, eating out, and leisure activities)
* Modern offices with access to amenities
At LEVC, whatever your role, you truly have the opportunity to join a team that helps you perform at your best.
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