Head of PPC - Boutique Performance Marketing Agency
A forward-thinking performance marketing agency based in Manchester, specialising in creating data-driven strategies that generate real results for our clients. They thrive on innovation, creativity, and delivering measurable outcomes. With a diverse portfolio of clients, as they continue to grow, are looking for a Head of PPC to lead our PPC department and drive excellence in every campaign.
Role Overview:
As the Head of PPC, you will lead our PPC and Paid Media team, setting the strategic direction, overseeing campaign execution, and ensuring that we consistently exceed client expectations. You'll play a pivotal role in shaping the future of our PPC offering, identifying new opportunities for growth, and ensuring our team is equipped to deliver top-tier performance. If you're a hands-on leader with a strong passion for results, we want you to join our dynamic and forward-thinking agency.
Key Responsibilities:
Lead, manage, and mentor a team of PPC specialists, ensuring continuous learning and development.
Develop, execute, and refine paid search strategies on platforms like Google Ads, Bing, Facebook Ads, and more to deliver impactful results for our clients.
Monitor, optimise, and report on campaign performance, delivering actionable insights to both clients and the internal team.
Collaborate with other departments, including client services and creative teams, to develop holistic strategies that drive business growth.
Build and maintain strong client relationships, providing expert consultation and strategic direction for PPC campaigns.
Stay ahead of the curve by keeping up with the latest industry trends, tools, and techniques to maintain the agency's competitive edge.
Oversee complex campaign setups, including bidding strategies, keyword research, ad copy testing, and audience segmentation.
Manage client budgets effectively, ensuring efficient spend and alignment with performance goals.
Present reports and insights to clients, delivering clear and concise recommendations for continued success.About You:
4+ years of experience managing PPC campaigns, with at least 2+ years in a leadership role.
Expertise in Google Ads, Bing Ads, Facebook Ads, and other paid media platforms.
Proven ability to lead and manage PPC campaigns, with a focus on delivering measurable results and ROI.
Strong analytical skills and the ability to interpret data to make informed, strategic decisions.
A natural leader with the ability to inspire, develop, and motivate a talented team.
Excellent communication skills, with the ability to explain complex data in a simple and actionable manner.
A passion for digital marketing and keeping up with the ever-evolving PPC landscape.
Strong organisational skills, able to juggle multiple projects and meet tight deadlines in a fast-paced environment.Why Join
A collaborative, inclusive, and innovative team environment where your ideas truly matter.
Competitive salary and performance-based bonuses.
Flexible working hours and the option for hybrid or remote working.
A diverse and exciting client base, giving you the chance to work on a variety of projects.
Opportunities for professional growth, including training, mentorship, and career progression.
A supportive culture that values work-life balance and fosters creativity