Role & Responsibility:
The eCommerce Specialist will support the e-commerce team in managing and optimizing our online sales channels. This role involves executing day-to-day operations, analyzing performance data, and contributing to various e-commerce initiatives to enhance the customer experience and drive sales growth.
Key Responsibilities:
* Daily Operations: Assist in the daily management of e-commerce operations, including product launch coordination, collection and merchandise story management, briefing creative content requirements and website maintenance.
* User Journey Optimisation: Help manage the websites to ensure that fans can find the products they are looking for, and products are correctly merchandised within listings and search results. Take ownership of the day-to-day site quality and content execution ensuring accurate and appealing product presentation on the website.
* Performance Tracking: Monitor and analyze e-commerce metrics such as sales performance, traffic, and conversion rates. Generate reports and provide insights to the team to support data-driven decision-making.
* Product Health: ‘Walk the site’ daily to pick up on any errors or inconsistency within the user journey and address. Check all new products behave as expected. Use reporting to identify any underperforming products and take steps to address.
* Content Management: Support the creation and management of digital content in line with marketing calendars, including marketing campaigns, promotional banners, email and marketing copy. Ensure content is accurate, engaging, and aligned with brand guidelines.
* Marketing Support: Liaise with partners and digital marketing teams to assist in the execution of digital marketing campaigns, including email marketing, social media promotions, and online advertisements. Help track and report on campaign performance.
* Collaboration: Work closely with cross-functional teams, including marketing, operations, merchandising, and buying to ensure alignment on eCommerce initiatives and projects.
* Market Research: Stay updated on e-commerce trends, industry developments, and competitor activities. Share relevant insights with the team to support strategic planning and innovation.
* Partner Collaboration: Assist in partner contact to support coordination of marketing, trading, and traffic management to drive revenue growth.
Knowledge & Experience:
* Bachelor’s degree in Business, Marketing, E-Commerce, or a related field (Desirable)
* 1-3 years of experience in e-commerce, retail, or a related field, with a focus on online sales and operations.
* Familiarity with e-commerce platforms and web analytics tools.
* Strong analytical skills, with the ability to interpret data and generate actionable insights.
* Excellent communication and organizational skills, with attention to detail.
* Ability to work effectively both independently and as part of a team.
* Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and other relevant software.
* Experience with digital marketing and content management systems is a plus.
We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.
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