The Web Operations Manager (Maternity Cover) will play a key role in supporting the day-to-day operation and ongoing evolution of the Leasys website, working with Leasys UK Marketing team to deliver Leasys content across leasys.com/uk and deliver optimised customer journeys across the digital ecosystem.
This includes leasys.com/uk pages, lead generation, and CRM/PRM landing pages to meet the business goals. The job holder will seek out opportunities and put forward actionable ideas. The job holder will help define, manage, deliver, and implement all aspects of Leasys content on the website, and e-commerce (including but not limited to the offer pages, services pages, imagery and videos, interactive elements, legal copy and finance copy). This will be in close coordination with the key internal and external stakeholders (Sales, Marketing, Legal, Central Digital, relevant agencies). As part of this role, the ability to influence stakeholders as the gatekeeper to all website content will mean working in an advisory position to all stakeholders across all departments (of all levels).
The job holder will be crucial in developing the strategy and experience for e-commerce and all digital customer facing platforms. The incumbent will manage the launch of an e-commerce website, and be responsible for designing, developing, and implementing the customer experience for e-commerce through strong project management, to deliver an industry leading omnichannel experience.
This role will work with relevant Leasys Central Marketing Digital teams to ensure Leasys UK requirements are considered in the early stages to allow for local adaptations. Working with the Central teams will also ensure alignment to best utilise components and features to optimise customer journeys for Leasys customers.
PRINCIPAL ACCOUNTABILITIES:
* Develop and manage leasys.com/uk to local market requirements and the defined local communications strategy, in collaboration with Leasys UK Marketing teams and Central Leasys Marketing Teams when required.
* Work collaboratively with the Leasys UK Marketing team and Leasys Central Marketing Digital teams to ensure appropriate development and implementation of content and functionalities updates and initiatives to drive leads generations and provide best-in class customer journey.
* Monitor KPIs, and report regularly (minimum monthly, and weekly / daily during campaign times) on results, plus provide thorough analyses and recommendations to drive improvements in commercial intent.
* Update Leasys content on Brands website in collaboration with Stellantis UK CMO team and Brands communications team.
PERFORMANCE MEASURES:
* Plan, manage and implement Leasys.com/uk evolution and content plan to align to business launches and digital priorities.
* Manage and action the local delivery of major and minor website updates / evolutions considering all channels such as mobile, tablet, desktop.
* Ensure all website content is displayed correctly on customer facing digital platforms in order to build trust with customers.
* Liaise with the Leasys Central Marketing Digital teams and agencies to ensure regular SEO reporting and provide local analyses and recommendations.
* Review competitors’ digital offerings to gain insight for best practice and suggest improvements.
* Regularly audit our own website and Leasys content on the Stellantis brands websites to determine effectiveness and performance of changes.
* Ensure content updates to the digital platform are carried out in a timely manner while ensuring highest standards of user experience.
* Coordinate activities related to Google ads with the relevant agencies, ensuring optimum leads results.
* Ensure Brand content / images on Website are compliant with Brands' guidelines.
* Ensure functionality of all lead tools function correctly.
ABILITY AND SKILLS PROFILE:
* Balance of brand literacy, creative judgment, and analytical ability.
* Strong organisational and project management skills.
* Creative mindset, with the ability to translate strategy into an effective communications strategy.
* Strong collaborative working skills, with the ability to coordinate a variety of internal / external stakeholders.
* Pro-activity and autonomy.
The jobholder is expected to keep informed of all brand activity and maintain exceptional attention to detail as the accuracy of information is vital, ensuring legal and financial compliance at all times.
KNOWLEDGE, EXPERIENCE AND QUALIFICATIONS:
* Undergraduate degree with a focus in marketing / media / digital / computing / web design.
* Minimum 2 years’ experience working in website content or digital project role.
Technical skills and personal characteristics
Essential skills:
* Good knowledge of Adobe web content management systems.
* Knowledge of SEO strategies.
* Experience of Google Analytics for ad-hoc reporting.
* Ability to prioritise and adapt to changes.
* A real interest in all things digital eg website design/ apps/ ecommerce/ CRM/ social media.
* Excellent interpersonal and communication skills – verbal and written.
* Project Management.
* Ability to build strong relationships with key external parties.
* Strong analytical skills.
Highly desirable:
* Highly enthusiastic, pro-active and results focused with excellent attention to detail.
* Passionate about the customer experience and digital excellence.
* Experience in building strong commercial relationships with third parties and key stakeholders and be a strong team player.
IT SKILLS PROFILE:
* High level of Excel, Word and Power Point
* Google Analytics, Salesforce, Pimcore
Stellantis is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
Job Type: Fixed term contract
Contract length: 12 months
Pay: Up to £35,000.00 per year
Benefits:
* Company car
* Company pension
Schedule:
* Holidays
* Monday to Friday
* No weekends
Education:
* Bachelor's (preferred)
Experience:
* website content or digital project: 2 years (required)
Work Location: In person
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