At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
About the team you will be joining:
Reporting into the Head of Data Strategy, you will be a senior member of the Data Strategy team, which forms part of the wider EMEA Data team. This team includes a mix of consultants, analysts, data scientists, and insight and effectiveness experts, as well as a team of technical enablement specialists.
Who we’re looking for:
We are looking for an experienced Data Strategy Director to lead our team on a major automotive group account. You'll be a well-rounded data practitioner with a strong focus on CRM and digital, coupled with a deep understanding of Salesforce Marketing Cloud. Crucially, you'll have a proven track record of mentoring and supporting junior team members, as you'll be responsible for managing their day-to-day operational work.
What You Will Be Doing:
As Data Strategy Director, you will be the primary client contact, responsible for the daily data strategy operations and overall performance management of your team. You will shape and execute data-driven strategies, focusing on CRM and its application across digital and social channels. This includes:
* Designing and implementing 1st party data strategies for CRM and broader communications across all channels.
* Developing data and martech roadmaps to drive client growth and enhance data maturity.
* Devising innovative data solutions, leveraging analytics, automation, and diverse datasets to understand consumer behaviour, performance, and identify opportunities.
* Acting as a CRM specialist, designing connected customer experiences encompassing data collection, personalization, segmentation, and marketing automation.
* Developing test-and-learn/growth strategies to optimize campaigns and enhance ROI.
* Applying advanced analytical techniques (predictive modelling, clustering, segmentation) to address client challenges.
* Collaborating with stakeholders to embed best-practice measurement, reporting, and insight generation, ensuring all work is insightful and action-oriented.
* Leading all stages of the client relationship, from proposal creation and onboarding to ongoing strategic development, acting as their trusted partner.
* Championing the value of data across the agency, demonstrating its impact on creative, content, and experiences.
What Skills Will Help You Be Successful:
* Strong critical thinking, problem-solving, and client consultancy skills.
* Proven experience in CRM, ideally within the automotive sector, with a focus on defining growth and revenue-generating consumer lifecycle journeys.
* Deep understanding of digital marketing, including journey analytics, tracking, governance, and platforms like Google Analytics and Adobe Analytics.
* Familiarity with paid media platforms, measurement, and metrics (Meta, LinkedIn, Google Ads).
* Experience with marketing automation platforms, CDPs, campaign management tools, ESPs, and specifically Salesforce Marketing Cloud.
* Proficiency in Excel and other self-serve analytics tools, including developing simple dashboards and applying data visualization techniques.
* Excellent communication and data storytelling skills, with the ability to explain complex concepts to non-technical audiences.
* A strong interest in behavioural science and its application through data.
* A proactive desire to learn and stay abreast of industry trends.
* Collaborative and open-minded team player with strong delegation and mentorship skills.
* Proven ability to work with and influence stakeholders at all levels.
* Previous line management experience, including supporting performance reviews and fostering a continuous learning culture.
* Strong commercial acumen, with a focus on client satisfaction and profitable account growth.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.
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