Why join us
This is an exciting time to be joining our Marketing team. As a result of our recent financial investment, we’re expanding our micro business segment. With clear revenue opportunities identified, we’re keen to strengthen the partnership between our Marketing and Sales teams to leverage this potential. Your experience in B2B marketing, particularly within the micro business segment, and robust understanding of digital marketing tools and trends is crucial to our efforts. You'll play a key part in shaping and implementing our online marketing strategies, driving lead generation, boosting brand awareness, and enhancing customer engagement. As our Marketing team embarks on a path of significant growth and development, you’ll have the opportunity to make a meaningful impact on our business goals and distinguish yourself as a successful leader for this key division.
What We Offer
1. Salary: Up to £36,000 plus bonus per annum
2. Great Benefits
3. Hybrid working (2 days per week in the office and the rest working from home)
4. Opportunities for professional growth and development
5. A supportive and inclusive work culture
6. Work/life balance
What We’re Looking For
We’re recruiting for a highly skilled marketing development strategist with strong technical expertise to create and implement tailored digital marketing strategies for our micro business proposition. This role involves defining target audiences and positioning and messaging campaigns that resonate with small and micro business owners to ensure the marketing initiatives align with broader business objectives, enhancing brand visibility, driving sales and generating leads.
You’ll collaborate closely with our content team to develop communication that attracts micro business owners, working alongside our internal team and external SEO and paid agencies to optimise content for search engines, boost organic traffic, and improve search rankings for key B2B terms. You’ll oversee lead generation and conversion optimisation and implement strategies that maximise lead capture. You’ll run successful campaigns to nurture potential clients within the micro business sector. Your expertise in B2B digital marketing, especially within the small or micro-business sector, will be pivotal in driving success in this segment. Proven experience in implementing impactful digital marketing strategies, along with practical knowledge of marketing automation platforms and a deep understanding of the micro-business landscape with its unique challenges and opportunities, is essential.
Our Story
WorkNest is part of a wider GRC (Governance, Risk and Compliance) division owned by Inflexion. We are a powerhouse of Employment Law, HR, Compliance and Health and Safety support services, weaving pragmatic advice with powerful technology platforms. We have experienced exceptional growth over the last 24 months, fueled by the acquisition of several leading business services groups, which has brought together the most gifted practitioners in people management, health, safety and wellbeing, employment law, professional training, and business technology. We are proud to offer a broader range of services to help protect and nurture organisations of every size.
At WorkNest, we believe our people are what make us. We value, respect and support our colleagues, understand the importance of work-life balance, and work together to deliver a brilliant service for our clients.
We are committed to delivering on our four core values that we believe all our colleagues should align with: Integrity, Excellence, Teamwork and Inclusion.
Up for the challenge?
If you share our values of Integrity, Excellence, Teamwork and Inclusion, please use the purple ‘apply now’ button to begin your application. You’ll be asked to submit a CV and covering letter outlining how you fulfil the person specification for this post.
WorkNest is committed to creating a culture of Inclusion and ensuring that everyone – job applicants, clients, colleagues, and anyone else we deal with – is treated fairly and with respect. We continuously review our policies and processes to support our aim to create a diverse team; however, please speak to our Talent and Recruitment specialist if there are any adjustments we need to make in order to ensure a genuine equality of opportunity.
See why WorkNest is a great place to work - Take a look at our WorkNest Culture video: WorkNest Culture Video
Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don't delay in submitting an application.
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