Job Description We are seeking a skilled and dynamic Digital Experience Manager to join our B2B organisation. This is a mid to senior-level role, ideal for someone passionate about delivering exceptional digital experiences and driving measurable results across multiple channels. You will play a pivotal role in shaping and executing our digital strategies, ensuring seamless customer journeys, optimizing campaigns, and enhancing the overall user experience. As a team member, you will bring expertise across paid and organic campaigns, SEO, web development, UI/UX design and marketing automation. Strong analytical skills and a data-driven mindset are essential, along with a deep understanding of customer journeys and experience optimization. Key Responsibilities: 1. Digital Strategy and Campaign Management Execute integrated digital marketing strategies across paid and organic channels to meet business objectives. Manage and optimize paid media campaigns, including PPC, display, retargeting, and paid social. Drive SEO strategy (technical and content), improving rankings, traffic, and conversions for both paid and organic search. Monitor campaign performance, analyse results, and provide actionable insights to enhance ROI. 2. Website and User Experience (UI/UX) Oversee the development, maintenance, and optimization of the corporate website, ensuring alignment with brand and business goals. Collaborate with internal teams or external developers to improve website performance, load times, and responsiveness. Enhance the UI/UX design to improve customer engagement and lead generation. 3. Customer Journey Map and optimize customer journeys across digital touchpoints, ensuring a cohesive and engaging experience. Leverage marketing automation tools to create personalized campaigns and workflows. 4. Analytics and Insights Monitor, analyse, and report on key performance metrics across campaigns, the website, and customer engagement. Utilize tools like Google Analytics, heatmaps, and dashboards to understand user behaviour and identify optimization opportunities. Translate data insights into actionable strategies to enhance customer acquisition, retention, and satisfaction. 5. Collaboration and Stakeholder Engagement Work cross-functionally with sales, marketing, and product teams to ensure alignment and consistency across digital channels. Liaise with external vendors, agencies, and as needed to deliver high-quality results.