Reality Labs is looking for an experienced Marketing Manager to proactively identify challenges and opportunities for the business in the region, design appropriate insights-fueled marketing strategies, and develop impactful plans and executions, which drive meaningful outcomes. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. They are passionate about launching industry-first technologies and features, then identifying insights and audiences to drive best-in-class creative work. They can work cross-functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans, and execution.
Integrated Marketing Manager, EMEA Responsibilities:
1. Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for EMEA, delivering against both global brand objectives and local business priorities.
2. Design and manage innovative solutions to scale business-critical programs (launches, campaigns, partnerships, experiential, etc.) with cross-functional partners.
3. Proactively develop insights and apply them to identify gaps and opportunities with clear, actionable takeaways and recommendations.
4. Contribute to developing full-funnel marketing campaigns to ensure relevance and impact in EMEA, delivering against agreed campaign goals.
5. Partner with Insights and Decision Science to implement and manage the EMEA Learning Agendas, demonstrating the impact and return of marketing investment.
6. Maintain a measurement-first mindset, partnering with Decision Science to build measurement plans ensuring work-streams deliver quantifiable outcomes.
7. Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure impact, and scale learnings.
8. Be an effective and inspiring partner to creative agencies in developing standout marketing communications.
Minimum Qualifications:
1. 7+ years of experience marketing for consumer-facing brand(s) in the UK and Europe.
2. Experience developing regional or EMEA marketing strategy and integrated consumer campaigns at well-established brands.
3. Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
4. Experience in identifying and leveraging insights and analytics.
5. Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
6. Ability to thrive in an entrepreneurial, fast-moving, and ever-changing environment.
7. Outstanding creative sense, plus excellent written and verbal communication skills.
Preferred Qualifications:
1. French language is a plus.
2. MBA/Bachelor's degree.
#J-18808-Ljbffr