Job Description Job Purpose: The Senior Sales Manager is an integral and important part of Smiths Detection NWE (North West Europe) carrying the overall sales responsibilities for specific market verticals in specified territories. This position is an individual contributor role with management of up to three (3) direct reports in support of the role and will assume responsibility for the sales of Smiths Detection's range of security screening systems for specific market verticals. Additional responsibilities include all aspects of the sales process. Duties: Business Development/Sales Management: Drive the successful closure of new business opportunities with both new and existing customers across assigned markets. Consistently meet or exceed annual sales quotas and performance targets within the assigned territory. Lead and manage complex bid opportunities, coordinating cross-functional teams to ensure timely submission, alignment with governance requirements, and stakeholder buy-in across the business. Take full ownership of key strategic accounts, ensuring long-term client satisfaction, growth, and retention. Build and manage a strong, sustainable sales pipeline aligned with business objectives. Develop and maintain a comprehensive Sales Plan for the assigned market vertical, including both qualitative and quantitative insights. Provide senior leadership with regular updates and recommendations to capture market opportunities. Maintain a deep understanding of market dynamics, competitive landscape, and customer drivers to shape strategic sales direction and inform annual budgeting processes. Lead and support a team of up to three direct reports, coaching them for high performance, professional growth, and delivery of their individual sales targets. Own the accuracy and timeliness of sales reporting for your region, ensuring all data is properly maintained within SAP and aligned with business needs. Identify and champion continuous improvement initiatives across the sales function to drive efficiency, effectiveness, and profitability. Explore and capitalize on new business opportunities to drive new customer acquisition and revenue growth. Foster long-term client relationships and ensure high levels of customer satisfaction across all touchpoints. Collaborate proactively with internal departments including Marketing, Programs, Operations, and Finance to ensure a seamless customer journey and successful delivery of commercial goals. Oversee and execute all stages of the sales cycle, including: Market prospecting and lead qualification Development of customer relationships Organization and delivery of tailored product demonstrations Representation at key industry events, exhibitions, and conferences Preparation and negotiation of commercial quotations and proposals Take a key role in developing and contributing to major proposal submissions. Engage in ongoing professional development, including participation in product and sales training programs. Actively contribute to internal sales meetings and strategic planning sessions. Ensure full compliance with company policies including health, safety, environmental, business ethics, and all applicable export/import control and security regulations. Perform any additional tasks as assigned by the Sales Director in support of business goals.