Are you an experienced EdTech Sales Leader? Do you have a history of leading sales teams to achieve revenue targets? Are you passionate about delivering positive outcomes for children? This might be the role for you!
The company
Our client, based in Northampton, is an Education Technology company that produces award-winning reading and writing support software for children of all ages and abilities.
Hailed as ‘the gold standard of literacy software,’ our products are used in thousands of schools worldwide, supporting learners with dyslexia, learning difficulties, physical disabilities, and other special educational needs.
The company has been active since 1991, is present in 23 countries, and has won 12 prestigious awards. It recently switched to a SaaS model and is on a significant growth curve.
The role
You’ll be responsible for leading the implementation of the company’s sales strategy in the UK. This will involve achieving the maximum possible revenue while maintaining the values of a company that really cares about its customers and its products.
Key objectives:
* Lead and motivate the UK sales team to achieve maximum revenue.
* Coach and mentor the team on SPIN-based sales strategies and account management.
* Drive the effective use of their CRM to track and manage opportunities.
* Ensure customer enquiries are dealt with efficiently, ensuring customer satisfaction and maximum sales opportunities.
Day-to-day includes:
* Develop and implement strategic sales plans to accommodate company goals and expand the customer base.
* Build and maintain strong, long-lasting customer relationships by partnering with them and understanding their needs.
* Line manage, lead, motivate, and review the UK sales team.
* Coach and mentor the UK sales team on using SPIN-based sales strategies to meet sales targets for new and renewal business.
* Coach the UK sales team on strategies for successful account management.
* Ensure that Group/Board strategies and directives are effectively disseminated to the UK sales team.
* Awareness of, reaction to, and team awareness raising of market fluctuations and opportunities, including local funding across all countries in the UK.
* Drive the effective use of the Dynamics CRM across the sales team to track and manage Opportunities in line with sales targets.
* Run Opportunity Review meetings for the sales team to measure progress towards monthly/quarterly targets, and address underperformance as appropriate.
* Share monthly and quarterly sales information and projections.
* Ensure that enquiries are dealt with efficiently, providing guidelines for Opportunity management that ensure both customer satisfaction and maximum sales opportunities.
* Collaborate with the marketing team to ensure the company’s offerings align with customer needs.
* Monitor market trends and competitor activities to identify opportunities and threats.
* Hire and train new team members, ensuring they are well-equipped to meet sales targets.
* Support the directors in any other projects as requested.
The package
* £55,000 base salary + bonus
* An opportunity to own the department and make it your own with improvement and growth in mind
* 28 days holiday + bank holidays + 3 personal days when needed, i.e., for a duvet day – we all need one sometimes!
* Company goal to become carbon-neutral
* Christmas and summer parties
* Lots of involvement with local charity work
* Building and growing products that make a real difference in children’s lives
* The US team visits once per year, and they do a week’s worth of fun events
* Great employee retention – lots of people have been with the business for several years
* Very secure – no scare or job risk from the potential recession
* Company pension
To be successful, you will…
* Have a good understanding and knowledge of the educational environment, market and legislative developments
* Have an education background or experience in educational sales
* Have proven experience as a sales manager or in a leadership role within sales
* Be experienced in selling to schools, ideally educational technology.
* Have a demonstrated ability to motivate and lead a team
* Be target driven
* Have excellent commercial awareness
* Have initiative, resilience and tenacity
* Be able to develop in-depth product knowledge
* Have strong coaching and mentoring skills.
* Be proficient with CRM and MS Office.
* Be team-focused
* Be able to plan and execute effective strategies
* Be a great mentor
* Be comfortable with conflict resolution
* Have excellent verbal and written communication skills
* Have great presentation and demonstration skills
Apply!
If you’re a driven and ambitious sales leader with a passion for education, apply now!