We have new opportunity following an internal change for a full-time Retail Marketing Lead to join our Marketing team at our York Head Office, Northminster Business Park.
As Retail Marketing Lead, you will work closely with the retail and marketing teams ensuring a proactive, solution-based approach is delivered to support all growth opportunities across Pavers’ stores. You will lead and create innovative and commercial marketing solutions for Retail, driving a strategy that works collaboratively with all channels. You will challenge the current ways of working and look for ways to improve on Pavers’ goals and objectives. Leading your team, 2 direct reports, you will drive results through authentic campaigns to increase footfall and grow sales via our product and services in our Retail stores.
This role will involve travel around out store network, so ideally you will hold a valid driver’s licence seeking opportunities to support the driving of local and national footfall to the store through new marketing initiatives. Reporting to the Head of Marketing, you’ll be tasked with enhancing customer experience through engaging POS and store design and implementing new visual merchandising guidelines and model store processes, in the newly formed retail marketing function within the business.
We are looking for a colleague with a strong visual merchandising background with the experience of liaising with and managing 3rd party suppliers/relationships for POS and graphic production as well as internal creative teams to produce artwork to back up the vision of what we want to achieve. You’ll need to have a strong understanding of our customers, liaising with key stakeholders to accurately target through a variety of marketing tools.
Let’s see what’s in it for you:
* A competitive salary of up to £45,000 dependant on experience
* Generous colleague discount scheme, some of which can be shared with your family and friends!
And that’s not all, working for Pavers comes with so much more to enjoy:
* Holiday entitlement that increases with service
* Discretionary Annual bonus scheme
* Free parking at Head Office
* Company contribution pension (where eligible)
* Pavers Academy – enter a world of training at your fingertips!
* Pavers Foundation – nominate a cause close to your heart to receive a donation!
* Wellbeing and financial support through RetailTRUST
Want to see a snapshot of your duties?
* Formulate and implement a Retail marketing strategy that focuses on footfall acquisition, raising brand awareness and increase customer engagement using insight and data.
* Ensure analysis of all activity is developed and shared, working alongside key stakeholders to develop improvements and drive continuous new footfall into retail stores.
* You and your team will create innovative and effective ideas to deliver key business messages and sales growth, including responsibility for store windows and in-store creative.
* Develop and manage Store Visual Merchandising guidelines and Model Store process.
* Develop and execute a Marketing plan for New Store Openings and develop and project manage the New Store Concept Project.
* Support ongoing marketing campaigns and service stores with point of sale to drive ROI.
* Work with your colleagues across the Marketing department to coordinate, manage & implement key marketing initiatives utilising all available tools from direct mail, campaign management, loyalty schemes, advertising & PR, digital and shows & events.
* Manage our retail local marketing and digital outreach, continually looking for opportunities to drive brand awareness and footfall into store.
* Ensure all projects are effectively scoped, correctly managed and kept in line with budget.
* Review current systems and find efficiencies to contribute towards ROI.
* To effectively communicate with senior management across the business.
* Have a deep understanding of our target customers and adapt your approach in line with current and future trends, identifying growth opportunities.
* Lead and support the Retail Marketing team to achieve success and continually develop in their roles.
* Drive innovation with our own brand products to differentiate us in the marketplace and drive customer loyalty.
What we are looking for in a Retail Marketing Lead:
* Senior Marketing Manager experience in a fast-paced retail environment
* Strong track record of leading and managing a team with a collaborative spirit
* Proven budgetary control and managing 3rd party contracts in excess of £500k contracts
* Track record of monitoring and delivering ROI
* Creating in-store experiences
* Liaising with internal creative teams to devise eye catching window displays/pop up concepts/POS
* Strong commercial acumen with good problem-solving skills
* Deep knowledge of retail
* Campaign planning and delivery experience
* Brand management experience
* Ideally hold a valid driver’s licence
Do you feel this is the role for you? Apply today…