F&F Online Fashion Copywriter
6-month FTC
Why choose Tag?
Tag has been the trusted production partner for brands worldwide for over 50 years, helping them achieve their business goals across borders and cultures. With 2,700 experts in 29 countries, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on fostering inclusive, empowering environments where individuality is celebrated, and everyone feels safe and supported. By embracing diversity of thought, experience, and expertise, we maximize potential for both our people and clients.
As part of Dentsu Group since June 2023, Tag combines its unparalleled expertise in delivering personalized, omnichannel content with dentsu’s innovation and technology infrastructure. Together, we solve clients’ toughest challenges, creating transformative solutions that drive marketing effectiveness and efficiency across the customer journey.
Tag respects individuality and the power of collaboration, turning big ideas into impactful results.
Summary:
We’re recruiting for a creative fashion copywriter to join our F&F Online team, with a primary focus on crafting compelling and informative product copy for our F&F ranges.
In this job, I am accountable for:
Following our Business Code of Conduct and always acting with integrity and due diligence and have these specific risk responsibilities:
* Writing engaging and informative product copy, titles and descriptions across our F&F ranges, which is accurate, consistent and in line with our brand tone of voice.
* Optimise product titles and descriptions for SEO, ensuring relevant keywords are naturally incorporated to enhance searchability.
* Collaborating with buying, design and marketing teams to capture key product details.
* Ensuring a consistent and compelling brand tone of voice across all product listings, adhering to best practises for formatting and language.
* Staying up to date with fashion trends and maintain strong brand knowledge to create relevant and impactful messaging
Key people and teams I work with in and outside of Tesco:
* Online copywriting, design and content teams
* F&F Buying & Design Teams
* Marketing Teams
People, budgets and other resources I am accountable for in my job:
* Delivering engaging, informative and accurate F&F Online Product titles and Descriptions
Operational skills relevant for this job:
* Microsoft word and PowerPoint
* Strong awareness of fashion and in-depth brand knowledge
* Knowledge of SEO best practices
* A collaborative and proactive approach, thriving in a fast-paced environment
* A genuine passion for fashion and storytelling
Experience relevant for this job:
* Experience as a copywriter, preferable within fashion, retail, or e-commerce
* Exceptional writing, editing and proofreading skills with a sharp attention to detail
* An understanding of tone of voice and how it shaped brand perception
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.