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CEO/Artistic Director New Wolsey Theatre Ipswich
TO APPLY SEE FULL JOB RECRUITMENT PACK AND APPLICATION FORM ON NWT WEBSITE https://www.wolseytheatre.co.uk/current-vacancies/
Company Description
The New Wolsey Theatre, Ipswich is a regional theatre known for its quality, diverse work, and commitment to cultural enrichment. It plays a vital role in Suffolk's creative scene, offering a program that entertains, educates, and challenges audiences.
Job Title: Head of Sales & Marketing
Responsible to: Chief Executive/ Artistic Director
Responsible for: Sales Manager, Relationship Officers and Marketing Officers
Job Purpose: To develop, lead and implement the sales and marketing strategies for the New Wolsey Theatre and to ensure the promotion and amplification of the mission, impact, and essential role of the theatre within its community and the national cultural landscape.
Key Responsibilities:
1. Lead the implementation of all marketing activities to maximise Box Office, corporate, and fundraising income.
2. Harness audience data analysis to craft innovative, insight-driven marketing strategies, maximising impact and optimising resources.
3. Develop and implement a comprehensive Audience Relationship Plan that integrates audience development, marketing, fundraising, branding, digital strategy, data analysis, evaluation, and membership.
4. Provide inspiring leadership to the Communications team, ensuring they effectively deliver their remits.
5. Work with the Executive Director and Finance Manager to set and manage marketing budgets, maximising income and achieving audience KPIs.
6. Lead and develop the membership scheme and corporate sponsorship to achieve agreed KPIs.
7. Monitor and evaluate marketing effectiveness and ROI.
8. Build and manage media relationships to maximise NWT’s profile and coverage.
9. Collaborate with co-production partners to deliver impactful joint marketing campaigns.
10. Collaborate with departments across the organisation to integrate market intelligence into planning and strategy.
11. Support the Theatre’s catering operations with marketing activities.
Person Specification:
* Essential experience of a sales and marketing role at management level, ideally within an arts organisation.
* Ability to manage the simultaneous delivery of multiple work streams and projects.
* Experience of creating and delivering data-driven marketing strategies.
* Experience of strategic planning and forward-planning.
* Experience of brand management and design conceptualisation.
* An understanding of the role a thriving arts provision offers to a community.
* Experience of successful team leadership and line management.
* Experience of budget management.
* Excellent interpersonal skills.
* High level of computer literacy.
* A welcoming and inclusive attitude, reflecting New Wolsey Theatre’s commitment to equality, diversity, and inclusion.
* Experience of income generation.
* Experience of fostering and managing corporate relationships.
* Experience of using Spektrix.
* Experience of being part of a Senior Management Team.
* Experience of audience data harvesting and analysis.
* Experience of theatre industry ticketing practice including dynamic pricing.
* Experience of creating opportunities to further an organisation’s local and national profile.
* Knowledge of the arts and passion for theatre.
Contract: This is a permanent position, subject to a 6 months probationary period.
Salary: £46,265 per annum. An additional x 0.5 of your hourly rate will be paid if you are required to work on a Sunday or Bank Holiday.
Hours: 40 hours per week, typically over 5 days per week (Monday - Friday), however, you are expected to be flexible to adapt your working hours to the theatre’s activity schedule where required.
Overtime: No overtime payment is available. Any overtime is to be taken as Time Off In Lieu (TOIL) at a later date by arrangement with your line manager.
Location: Based at the New Wolsey Theatre, Ipswich. Ideally, you will live within 30 minutes’ travel to Ipswich and a package to support relocation is available.
Holiday: 28 days per year, rising to 33 days after 5 years’ continuous service (based on working 5 days per week). You will be expected to take statutory bank holidays as part of your annual entitlement unless you are required to work on a particular bank holiday.
Pension: NWT provides a contributory pension scheme with Now: Pensions. Employer contributions 3%, employee contributions 5%.
Other Benefits: Training and personal development opportunities including role-specific training and organisation-wide training e.g. Disability Equality Training, Environmental Awareness Training. Complimentary and discounted theatre tickets. Discounts in the theatre café and bar. Free eye tests. Enhanced parental leave pay.
Seniority Level:
Director
Employment Type:
Full-time
Industries:
Performing Arts
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