Job Description : 6 months fixed term contract About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture. About the Role Reporting to Global Travel Head of Customer Marketing, Europe/Americas, the customer marketing manager- multiple roles will be the key market player in executing the overall strategy across the market. This role will work closely with the marketing and commercial teams, primarily to define the commercial strategy and execution of brands for the GT market. Role Responsibilities: - Building the best customer marketing team in the market. - Co-managing the P&L. - Helping Diageo become a leader in FMCG within the sector through top-tier activation across all channels. - Working hand in hand with commercial teams to: - Develop an outstanding go-to-market strategy to win in the sector. - Understand customer needs by channel to identify activation priorities with the highest impact on buyer behavior and ROI. - Crafting activation plans around shopper marketing activities to deliver brilliant execution. - Leading the sales force briefing by ensuring the team has all the tools at their disposal to achieve their objectives. - Defining key performance indicators (KPIs) for activation activities and overseeing execution. - Leading, managing, and supporting brand ambassadors. Experience / skills required: - Significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry. - Validated ability to manage sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies). - Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment. - You are curious and entrepreneurial. - You are recognized for your ability to build sustainable relationships with internal and external partners. - You are comfortable with numbers; strong financial and analytical skills are vital. - You have excellent attention to detail. - Recognized leadership skills: you have experience managing teams and coaching them to develop their full potential. - You have international experience (across multiple countries/geographies/cultures). Working with Us Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we'll work together so that you're supported from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world Feel inspired? Then this may be the opportunity for you If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: 1HQ Additional Locations : Madrid Job Posting Start Date : 2025-04-23 With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)