Summary
A unique opportunity to develop a marketing career in local government and be part of the team championing the pretty market town of Nantwich. The new marketing apprentice at Nantwich Town Council would be at the heart of what’s going on in the community and have a chance to shape the future strategy for promoting the work of the organisation.
Wage
£23,492 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 9 am to 5 pm Some evening or weekend work may be required but will be discussed in advance and TOIL is then agreed.
37 hours a week
Possible start date
Monday 7 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
There will be a lot of interesting and unique marketing content for the new recruit to promote at Nantwich Town Council, where the daily duties for this important local government body are varied. The Multi-Channel Marketer apprenticeship role will include;
· Creating regular social media content around what’s going on such as entertainment and opportunities to hire function rooms at the Civic Hall, market activity and public consultations
· Devising marketing campaigns/strategies and evaluating their success
· Producing media - leaflets/adverts/posters
· Design work for items such as street banners
· Involvement in organising annual events such as the Christmas Light Switch On and Remembrance Sunday
· Creating and producing quarterly Town Council newsletter – in print and e-shot
· Updating and improving website/app
· Writing and distributing press releases
· Supporting with the organisation of public consultation communication and associated information events
· Sending out surveys to the community and evaluating data produced
· Managing marketing budgets
· Front desk duties and greeting members of the community who visit the Town Council for advice or information
· Developing and managing key relationships and communication with local stakeholders such as community/voluntary groups and charities
Where you’ll work
NANTWICH CIVIC HALL
MARKET STREET
NANTWICH
CW5 5DG
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CHESHIRE COLLEGE SOUTH AND WEST
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and Maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.
Requirements
Desirable qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Administrative skills
* Team working
* Creative
* Flexible
* Hard working