Job Title:
Marketing Automation Executive
Company:
Straightforward Agency
Location:
This position is an on-site role at Straightforward Agency, The Old Byre, Packington Hayes, Lichfield, Staffs WS149PN. (Please note that we’re in a rural location and you’ll need to drive.)
Salary:
Up to £30,000 per annum DOE. Full-time. Defined contribution pension scheme & sick pay.
Plus:
* Your birthday off (or closest working day)
* An extra day’s holiday for every year served (up to a maximum of 4 days)
* Christmas shutdown
* Free tea and coffee
* Free parking
* Cycle-to-work scheme
Holiday Entitlement:
28 days of annual leave, inclusive of public holidays, plus an additional break over the Christmas period.
Probation Period:
6 months
Start Date:
Immediate
Job Purpose:
We’re seeking a proactive and innovative professional to create marketing automations. Leveraging a variety of software tools, you’ll be instrumental in designing and optimising impactful, efficient marketing funnels. The ideal candidate will bring exceptional creative problem-solving abilities and a strong passion for streamlining workflows to elevate client campaigns and deliver outstanding results.
Key Responsibilities:
* Develop, manage, and optimise marketing automations using tools like ActiveCampaign, Zapier, Brevo/Mailchimp and Chat GPT/AI.
* Use ChatGPT/AI to create high-quality, context-aware prompts and outputs for content marketing, email campaigns, and client-specific needs.
* Set up and maintain website analytics and tracking through Google Analytics and Google Tag Manager.
* Manage booking and scheduling integrations using Calendly.
* Build and update websites and landing pages using WordPress and Elementor.
* Experience in Form Building, Webhooks & API’s.
* Work closely with the team to ensure seamless integrations across platforms and troubleshoot any technical issues.
* Monitor campaign performance, analyse data, and present actionable insights.
* Continuously improve marketing funnels to drive lead generation, conversion, and retention.
Skills and Experience:
* Proven experience with marketing automation tools.
* Proficiency in WordPress, Elementor, Google Analytics, and Google Tag Manager.
* Skilled in creating clear, concise, AI prompts using ChatGPT/AI tools.
* Strong analytical skills and experience in interpreting campaign data to optimise performance.
* Ability to manage multiple projects and meet tight deadlines.
* Excellent written and verbal communication skills.
Training & Development:
At Straightforward Agency, we believe in continuous learning and growth. You’ll have access to online training and mentorship to help you reach your goals.
Culture:
We’re a small, close-knit team that values collaboration, creativity, and a proactive approach to problem-solving. This is your opportunity to become a key member of our team. #J-18808-Ljbffr