Account Responsibilities:
* Monitoring the media, including newspapers, magazines, journals, newswires and blogs, for opportunities for clients.
* Liaising on a daily basis with team, clients and the media, via telephone and email.
* Relationship building and networking with colleagues, clients and the media.
* Preparing weekly status reports/emails, tracking and logging coverage, putting together coverage boards.
* Building and keeping media lists up to date.
* Attending client meetings and providing event/exhibition support where appropriate.
* Researching, writing and distributing press releases and other written collateral to targeted media.
* Promoting news stories and features to the media, known as ‘selling in’.
Company Responsibilities:
* Daily newspapers overview.
* Answering incoming calls.
* General administration duties.
* Regular contributor to the face of Berkeley through social networking (including company blog and Twitter) on-and offline.
* Understand, support and demonstrate use of the agency values (PIES).
* Attend Berkeley’s storytelling training, and demonstrate Berkeley’s storytelling philosophy (Bad News, Human Interest, Topicality) through written and verbal work to both media and clients.
Key Skills:
* Confidence, articulate, adaptable, creative.
* Self-motivation and a persuasive manner.
* Good spoken and written communication skills.
* Excellent organisational and time management skills.
* Good 'people skills', for working with a range of colleagues and clients.
* A professional manner.
* Good business sense.
* Strong presentation and negotiation skills.
Our Benefits:
* Every member of the team gets CPD-accredited Storytelling Academy training.
* Comprehensive induction programme.
* An extra day’s holiday on your birthday.
* Flexible, hybrid-working role.
* Pension.
* Private Health Care.
Berkeley is committed to applying its equal opportunities policy at all stages of recruitment and selection processes and values the differences that a diverse workforce brings to the Company.
Closing Date:
16/01/2025
Location:
Reading, United Kingdom
Department:
PR
Job Title:
Account Executive
Experience:
The account executive will ideally have previous experience in a PR agency setting.
City:
Reading
Country:
United Kingdom
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