Ready to lead with creativity, shape strategy, and make a major impact? We’ve got a rare opportunity for an ambitious, forward-thinking Brand Celebrations, Licensing & Marketing Manager to join our team as we expand into new channels and celebration categories. Reporting directly to the Head of Brand, you’ll take the reins on exciting product development, drive strategic licensing partnerships and lead innovative marketing initiatives across our iconic brands. If you’re a natural leader with a flair for product and a passion for brands and licensing—this is your moment Key Responsibilities : Branded Celebrations Product Development • Lead a team of 4 to deliver product strategy across 700 SKUs in Party, Gift Dressings & Boxed Cards. • Identify trends and seize growth opportunities in the UK Celebrations market. • Collaborate cross-functionally to deliver market-leading, sustainable innovation. • Build strong relationships with account teams and retailers to meet consumer needs. Licensing (Inbound) • Support and guide our Licensing team to maximise returns from licensed properties. • Take ownership of key licensing relationships – including managing our ongoing partnerships. • Negotiate contracts, track royalties, and ensure compliance with all terms. • Seek new licensing opportunities and develop standout product ranges. • Collaborate globally with American Greetings and John Sands. Marketing Communications • Shape and deliver marketing objectives aligned with strategic goals. • Build and lead plans for PR, print, trade shows, and retailer marketing. • Set and monitor digital strategy performance across brand channels. • Drive the delivery of engaging content using in-house creative resources. What We’re Looking For ? Experience • Strong track record in product development & general merchandise. • Hands-on experience in licensing – inbound or outbound. • Skilled in contract negotiations and collaborating with legal/finance teams. • Experience across both traditional and digital marketing. • Proven people management with a passion for developing high-performing teams. Skills & Competencies • A proven track record in product development, licensing, and marketing. • Experience with contract negotiation and commercial strategy. • Strong leadership skills—you know how to motivate and get the best from your team. • Strategic thinker with strong commercial acumen. • Relationship-builder who thrives in cross-functional teams. • Resilience, adaptable, and laser-focused on results. • A passion for innovation and excellence in everything you do. Location & Travel • A hybrid working model to support work0life balance (minimum 2 days per week with Tuesday and Wednesday being our core office days, based in our Head Office in Dewsbury, West Yorkshire). • Flexibility to travel when needed across the UK and occasionally internationally. Ready to make an impact? Apply today Notes/Brief for Recruitment Team: Who we are We help make the world a more thoughtful and caring place every single day with our greeting cards, gift dressings and party supplies products created for life’s big events, special occasions, and those “saw-this-and-thought-of-you” moments in life. Along with our sister company John Sands, who are based in Australia and New Zealand, we’re part of the American Greetings Corporation, one of the largest privately owned greeting card publishers in the world. As the largest direct to retail publisher of greeting cards and social expression products in the UK, we are the celebrations destination. You’ll find our amazing products in major supermarkets, high street retailers, and independent stores across the UK and internationally, as well as digital online marketplaces. Here at UK Greetings we take pride in being an inclusive and diverse employer - we are dedicated and committed to building a culture where difference is valued and everyone is able to fulfil their potential at work regardless of their background. Among the great benefits of working at UK Greetings are: • Hybrid Working, working from home and our Dewsbury offices with flexibility around start and finish times • Enhanced Family Friendly Policies • Employee Referral Scheme • Free onsite parking at Head Office sites • Employee discount shop • Auto-enrolled Pension Scheme • Development opportunities; offering qualifications from Level 3 to 7 • Employee Assistance Programme (EAP) • Employee wellbeing support including Mental Health First Aiders • Employee Recognition scheme So if you have a passion for greeting cards and would love to be part of a talented team, you’re in the right place