We’re searching for a Digital Marketing Executive to join our Marketing team based in Leeds!
The Benefits
* Hybrid Working (3 days in office / 2 days from home)
* 25 Days Annual Leave + Bank Holidays + 1 Personal Day
* Private Medical Insurance
* Company pension contribution
* Life Assurance
The Role
Joining the team on a 12-month contract basis, the successful candidate will play a key role in assisting the successful delivery of PureGym's digital marketing campaigns across the UK, Denmark, and Switzerland, helping to drive new joiners to sign up to PureGym.
Additional Responsibilities within this role include:
* Assist the Digital Campaign Manager in delivering offers and campaigns across all markets, collaborating with activation teams for effective promotion across various channels.
* Help brief our creative studio for the production of high-quality assets for each offer and campaign.
* Support the checking and delivery of assets and copy for activation teams.
* Coordinate translations for ad copy and assets as needed for Swiss and Danish offers, ensuring all ads are reviewed before going live.
* Arrange timely briefs on offer details for the wider business, including member services, operations, and gym teams.
* Collaborate with our configuration and IT teams for setting up relevant offer codes and conducting tests prior to launch.
* Set up banners on relevant websites (puregym.com, puregym.swiss, etc.) to maximize offer visibility and update urgency messaging throughout the campaign.
* Coordinate with partners like Unidays and Student Beans for proper promotion of student-specific offers on their sites and channels.
* Check campaigns at launch across sites and media, working with channel managers on any issues that arise.
* Continually seek opportunities for testing and learning, evolving and optimizing activities to drive the best possible results.
* Assist other members of the marketing team with updates to website content.
* Stay updated on digital marketing industry trends and developments, bringing fresh ideas and perspectives to enhance performance and maintain a competitive edge.
* Perform any other ad hoc duties as required.
The Person
* Preferably 1 year experience of working on digital marketing campaigns
* Very strong attention to detail
* Ideally has experience in using web content management systems (CMS)
* Is proactive and capable of working collaboratively across multiple teams.
* Has great time management skills and is able to stick to agreed deadlines
* Excellent verbal and written communication skills
* Interested in sport & fitness and is an ambassador of the PureGym values
* Takes ownership for performance and ensures that all targets are met
* Understanding of French, Danish or German language desirable but not necessary
Our Values
* Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
* Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
* Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
* Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.
About PureGym:
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2 million members across 500+ gyms and holds market-leading positions across the UK, Denmark, and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
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