Technologies: Digital Marketing, SEO, Conversion Rates, Website
We have an exciting opportunity for someone with a keen interest in Technology, Marketing, the Digital World, and the SEO side of the business. You need to have that mix of good people skills as well as a technical understanding of SEO and Content. If this is you, then please read on.
The right candidate will share our values of ambition, integrity, empathy, proactivity, and expertise. You will be a commercially aware team player, have exceptional written and verbal communication skills, care about UX and design, be motivated, hardworking, hands-on, and driven to grow your career in marketing while driving our business forward.
The successful candidate will also have a passion for all aspects of SEO including technical optimization, content creation, and backlink strategy and execution. You will have the skill to turn this passion into an implementable and controllable SEO optimization plan.
You enjoy working proactively, contributing and guiding marketing strategy, owning the commercial targets for your Digital Marketing channels, contributing new revenue-generating ideas, and reporting regularly on progress, KPIs, wins, and challenges. You enjoy working with technical and operational colleagues to deliver a great customer experience.
The Role:
* Working with the eCommerce Director, create, implement, optimize, and drive the digital marketing plan for all brands, always viewing the plan through a commercial lens.
* Use keyword, competitor, and market research to develop compelling insights regarding opportunities and data to support growth plans.
* Produce valuable and engaging SEO-focused content for our website and blogs that both attract visits and convert to bookings.
* Undertake regular technical SEO audits and action changes to ensure they operate to their full potential. Build backlink outreach programs as well as other off-page SEO activity such as PR.
* Produce marketing reports, including sales stats, traffic, performance metrics, and future plans to demonstrate how your channels are performing against their targets and what actions are needed to ensure they continue to do so.
* Work closely with our in-house Development team to continuously improve our websites to meet our business goals – continuously improving conversion rate, acquisition, customer retention metrics, as well as user experience, branding, and design.
* Ensure your content is used to develop engaging and compelling social media, affiliate, and email campaigns – all three being important digital channels for our B2C brand portfolio.
* As needed, support B2B marketing efforts with the repurposing of consumer content and email campaigns as well as the development of B2B marketing material.
* Keep informed on new trends in digital marketing, evaluate new opportunities, and technologies.
For further details regarding this exciting opportunity, please forward us a copy of your CV.
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