Marketing and Digital Executive - Lincoln, Lincoln
Client: Lincat
Location: Lincoln, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: d73ba35bd505
Job Views: 5
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description:
Based in Lincoln, UK, Lincat manufactures products for cooking, holding, and food display, supplied to commercial kitchens worldwide. Products are sold in the UK and over 50 countries through a network of distributors. Lincat Ltd is part of the Middleby Corporation.
We are seeking a Marketing and Digital Executive to support the Group Marketing Manager in promoting all marketing activities.
Key responsibilities include:
1. Social Media Activity: Develop and extend social activity on platforms like Facebook, Twitter, LinkedIn, and YouTube. This involves strategy, content planning, creation, optimization, and lead generation.
2. Trend Monitoring: Stay updated on social media and industry trends to ensure relevant and engaging content.
3. Marketing Campaigns: Create campaigns including web copy, newsletters, literature, and event materials. Develop briefs for new products and collaborate with R&D, sales, and culinary teams for content creation.
4. Company Website: Assist in website development, address technical issues, and monitor analytics to optimize performance.
5. Marketing Materials Development: Produce electronic newsletters, literature, event materials, and content for various channels.
6. CRM Maintenance: Update and maintain the CRM system as needed.
7. Sales Data Analysis: Use data mining software to analyze sales data, research competitors, monitor partner websites, conduct end-user research, and develop new product ideas.
8. Support Activities: Help organize events, liaise with marketing agencies, deputize for the Marketing Manager, and perform other duties as required.
Qualifications, Knowledge, Skills, and Experience:
* CIM or marketing qualification
* Creative mindset with project ownership skills
* Enthusiasm and drive
* At least 1 year of experience in digital marketing
* Experience in social media growth strategies
* Strong copywriting skills
* Excellent communication skills
* Good knowledge of GA4, email marketing platforms (e.g., MailChimp, Campaign Monitor)
* Numeracy skills
* Planning and teamwork abilities
* Outgoing personality with relationship-building skills
* Proficiency in Microsoft Office; knowledge of Adobe Photoshop, Illustrator, InDesign, and video creation is advantageous
* Ability to learn company data systems, CRM, data mining, ERP, and marketing software
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