The Role
As International Campaign Manager, you will play a crucial role within the Demand Generation team, responsible for driving marketing campaigns across the international regions and audiences in Europe, North America, and Australia & New Zealand. This role involves building, executing, and optimising both 1:many campaigns and targeted ABM strategies to achieve our demand generation and revenue goals.
The ideal candidate is KPI-driven, agile, and adept at managing campaigns across multiple regions & channels. You’ll work closely with internal teams and external agencies to ensure campaigns are aligned with our international demand generation strategy. This role is based in London.
Responsibilities include:
* Campaign development & execution: Build and implement data-driven, impactful campaigns across various channels, including email, paid media, webinars, and direct mail. Focus on scalable 1:many campaigns and targeted ABM strategies.
* Performance tracking & reporting: Establish KPIs and regularly track and analyze campaign performance to ensure pipeline growth and alignment with regional goals.
* Localization: Tailor global campaign content to meet regional audience needs. Develop specific regional messaging and creative elements to drive engagement.
* Stakeholder collaboration: Partner with field marketers, product marketing, content marketing, designers, partnerships team, and Sales to create pertinent campaigns that drive high-quality Marketing Qualified Accounts (MQAs) and accelerate pipeline.
* Audience management: In collaboration with field marketers and partner marketing, ensure that we are targeting the right audience.
* Agency/ freelancer management: Collaborate with external agencies on planning, execution, content development, and translation to ensure high-quality deliverables aligned with campaign objectives.
What excites you
Strategic Campaign Building: Developing and executing multi-channel campaigns that strategically align with demand generation and revenue goals.Data-Driven Decision Making: Tracking KPIs, analysing performance, and making data-informed adjustments to optimise campaign outcomes.Creative Localization: Tailoring global content for regional audiences, crafting messaging and visuals that resonate locally while supporting the broader brand vision.Cross-Functional Collaboration: Working closely with various internal teams (field marketing, content, design, sales) to create cohesive, impactful campaigns.Audience Targeting: Identifying and refining audience segments for targeted outreach, collaborating with field and partner marketers to reach the right prospects.Agency and Freelancer Coordination: Managing external resources, including agencies and freelancers, to ensure timely, high-quality, and aligned campaign deliverables.Adapting to Change: Embracing a fast-paced, agile environment where campaign strategies may need to pivot to respond to new data or market conditions.
What excites us
* Experience: 4+ years in B2B marketing or campaign management with a strong understanding of demand generation and ABM principles.
* Metrics-Driven: Proven track record of KPI-driven campaign management with a focus on pipeline acceleration and revenue impact.
* Communication & collaborations: Good communication skills. Able to work cross-functionally within multiple internal teams and external agencies and freelancers..
* Adaptability: Comfortable working in a fast-paced environment and managing multiple projects with tight deadlines.
* Values: Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment
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