Job Description
Marketing Manager
Imperial Recruitment Group are delighted to announce that we are working in partnership with a foodservice business who are recruiting for a Marketing Manager on a permanent basis.
Salary: £40,000 - £50,000 per annum
Contract Type: Permanent
Location: Bury
Hours: Full time (flexible hours)
Purpose of the Role
To be the keeper of our brand and work along with sales and buying to deliver revenue growth for the business.
Responsibilities:
* Marketing strategy development and implementation.
* Ensuring that our brand values, tone of voice and guidelines are delivered across all marketing activity.
* Create and deliver a content strategy that is relevant to our customers and meets our business ambitions.
* Setting, delivering and reporting on KPIs to ensure our marketing activity is monitored and purposeful.
* Lead the development of our ecommerce platform including any online advertising activity to ensure that we hit our user targets and drive additional revenue via the websites.
* Own the social media strategy and annual plan.
* Mange our publications schedule and marketing calendar.
* Lead on stakeholder events – including webinar schedule, exhibitions, trade shows and site tours.
* Scope our new marketing, digital and ecommerce opportunities for the Group.
* Manage digital platforms and oversee all social media activity.
* Work with third party providers such as design agencies and web developers.
* Manage the Marketing budget.
* Work closely with our Group Sales Director and Purchasing Director.
Experience/Qualifications
* A background and love for all things marketing – with the desire to continue your learning and development.
* Experience of a wide range stakeholder communication – with a strong focus on internal communication strategies.
* An excellent understanding of digital marketing and experience with e-commerce platforms such as Magento and Akeneo.
* Confident using Google Analytics.
* Ability to confidently navigate CMS systems and effectively upload and manage content.
* Confident and experienced in SEO execution with the ability to make on and off page optimisation, keyword research and gap analysis, link building and a passion for site health.
* Excellent communication and presentation skills with an ability to build rapport and engage with stakeholders.
* Detail-orientated, confident copywriter and proof-reader, organised and deadline focused.
* Ability to prioritise and work on multiple projects at any one time.
For more information on this opportunity please feel free to contact Imperial Recruitment Group.