Digital/ Performance Marketing Executive
Location: Croydon
Time Type: Full Time
Posted On: Yesterday
End Date to Apply: October 28, 2024 (17 days left to apply)
Job Requisition ID: JR7866
Reports to: Senior Digital Performance & Marketing Manager
Hours: 40
Based: Hybrid/ East Croydon
Here at The Gym Group, we believe we are simply the best in our industry! Our amazing teams have skills, abilities, and can-do attitudes that make this a great place to work!
We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive, and engaging. We are now on the lookout for a Performance Marketing Exec to join our growing Marketing Team.
About You:
* Ideally, 1-2 years' experience in a performance marketing role either agency or in-house, with hands-on experience of the ad platforms.
* This is a cross-channel role, with us running activity across all major digital marketing channels (Google, Meta, TikTok, Snapchat, YouTube, Display, etc).
* You are organized and able to work to tight deadlines with strong project management skills.
* Excellent copywriting and verbal communication skills.
* Proactive problem solver who can work autonomously.
* Experience working within a transactional business.
Technical Skills:
* Large account management of any 2 of the following 3 ad platforms: Google Ads, Meta Ads, DV360.
* GA4 knowledge – Be able to navigate around the platform and pull insights.
* Microsoft Excel.
* Looker Studio – Be able to create dashboards within Looker Studio (Google Data Studio).
What You Need to Know About the Role:
The Performance Marketing Exec sits within the Digital Trading Team (ecommerce, SEO, CRO, CRM, Analytics, Digital Marketing) and will be reporting into the Senior Digital Marketing Manager.
The digital marketing team is focused on driving new member acquisition. You’ll play a key part in deploying initiatives that reach, attract, and convert new members at all stages of the marketing funnel.
You’ll be working with our digital media agency to ideate, create, and analyze new tests. Working with our internal creative studio and marketing communications team, you’ll have the freedom to suggest, brief, and implement new creative, channel, ad copy, and audiences to test.
This is a fantastic opportunity for the right person to learn and develop a broad range of marketing and digital marketing skills.
As Performance Marketing Exec You Will:
Day to Day Work:
* Build and maintain reporting dashboards to provide insights across channels on sales achieved through various campaigns.
* Review and audit current ad platforms and suggest changes to the media agency as necessary.
* Provide reports on our digital marketing campaigns for strategy amendments based on results.
* Brief media agency with upcoming offers, campaigns, and tests.
* Work with the Marcomms team to ideate and brief in new creative and copy for testing.
* Experiment with new advertising channels to support our growth goals.
* Collaborate with wider teams on new projects and build a digital marketing strategy to support initiatives.
If you have a disability or condition that makes it difficult for you to complete your application online, please email your CV to recruitment@thegymgroup.com or call the TGG Recruitment team on 0203 319 4838 for support. We actively encourage applications from a diverse demographic and are passionate about culture and value alignment.
We’re #1 in our industry when it comes to our values, culture, and people. We offer a fantastic place to work with a great working culture and were recognized as #25 in the Top 50 places to work in the UK in 2022!
We hire people with real passion, positivity, and enthusiasm who motivate and inspire those around them. Our vision is to have a diverse, high-performing, engaged workforce that loves what they do!
We have opportunities for development and growth with support for success. We're growing, innovating, and adapting, and we're with you to reach your career goals too.
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