Gleeson Recruitment Group are pleased to be working with a leading retailer to recruit for a Digital Marketing Executive on a permanent, full time basis.
Title: Digital Marketing Executive
Location: Walsall
Salary: Up to £28,000
Contract: Perm, full time, hyrbid in office 3 days per week
The Role
We are recruiting for a Digital Marketing Executive on behalf of a well-established UK retailer. This role will focus on managing and optimising digital content strategies, coordinating email marketing campaigns, and enhancing customer engagement across online platforms.
Responsibilities
Execute the online content strategy aligned with communication plans, using suitable channels to meet audience needs
Manage all aspects of email campaigns, including planning, segmentation, testing, and performance optimisation
Develop and maintain email marketing test plans, analyse results, and provide insights for continuous improvement
Track and evaluate email performance, offering recommendations based on customer trends and behaviours
Oversee website content to ensure it provides an optimised, user-friendly, and brand-consistent experience
Update the content management system (CMS) regularly for promotions, seasonal events, and ad hoc campaigns
Utilise CRM tools to identify and maximise online marketing opportunities
Manage and optimise mobile and digital display ad campaigns, with a focus on ROI and effective targeting
Lead SEO efforts for relevant cont...