Director of Marketing & Digital (Job share)
Purposeful vision. Ambitious strategies. Personalised experiences for all.
Director of Marketing & Digital
£120,000- £140,000 p.a. (pro rata) plus benefits
Reports to: Executive Director of Marketing, Fundraising and Engagement
Directorate: Marketing, Fundraising & Engagement (MFE)
Contract: Permanent
Hours: Job share – 3 days per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 19th November 2024 23:55
What will I be doing?
* Drive the digital transformation of MFE marketing and the wider organisation, fostering an audience-led, agile, and innovative culture.
* Design and manage the delivery system for digital, from advertising to audience action, for all areas of CRUK.
* Oversee the implementation of new MarTech and content solutions, ensuring seamless integration and adaptation over the transformation journey.
* Define and manage CRUK’s brand positioning and standards based on a detailed understanding of audience motivations and needs, enhancing brand reputation and building brand equity.
* Plan and deliver compelling e2e marketing campaigns and journeys for CRUK, that position our brand and propositions to mass audience, inspiring action and support for our mission.
* Guide the marketing and digital teams through a significant cultural and capability shift towards a genuinely audience-centric approach. Ensure the teams are confident and capable in their audience-led strategies, and continuously drive innovation and adaptability.
What are you looking for?
* Skilled in creation of a Performance Marketing culture and system, working across agencies, data, content and performance management.
* A proven marketing leader with extensive experience in driving audience-centric strategies across all channels, including ATL, direct, digital, performance, and journey marketing.
* Skilled in translating strategic vision into detailed execution plans, ensuring that all marketing initiatives align with CRUK’s mission and deliver measurable impact.
* Strong creative judgment with a deep understanding of brand positioning and standards.
* Proven track record of driving digital innovation, creating personalized supporter experiences, and leveraging digital channels to maximize engagement and brand impact.
* Significant experience leading large, multi-level teams and managing substantial income and expenditure budgets within high-profile organizations or brands.
As this is a Job Share – if you feel you don’t meet all the criteria, but are a strong leader with specific areas of expertise, we still encourage you to apply.
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
About Us
As the world’s largest independent cancer research charity, we conduct research into the prevention, diagnosis and treatment of the disease. Our aim is to see 3 in 4 people survive cancer by 2034 and our staff are integral to achieving that ambition. Cancer Research UK offers you excellent prospects to expand your career as well as the ability to make a real difference to the lives of others. We're always looking for sharp, brave, and collaborative people to join Cancer Research UK and continue to make it a great place to work. Find the career you're looking for and let’s change lives together.
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