Operational responsibilitiesThe postholder contributes to the implementation the communicationsstrategy for the organisation and is responsible for developing and delivering plans that support this using a range of techniques.The role will involve working closely with colleagues to ensure that the views, concerns, ideas and preferences of a comprehensive range of internal and external stakeholders are sought and captured and that processes are in place to ensure that these views are taken into account.Deliver a wide and varied range of activities to raise the profile of theorganisation and spread awareness of its role, successes, challenges andpriorities, including working proactively with the local media and creatingengaging content for social media.Sourcing and writing of articles/items for various publications and the media.Developing and implementing communications strategies/plans for various projects.Sourcing and writing content for the staff app and the organisations website.Planning, promotion and delivery of staff engagement events working with managers as required.Executing marketing / publicity campaigns as required including provision of support for urgent care, winter and public health campaigns as required.Supporting the production of publications, such as the Annual Report,including writing copy, liaising with designers and printers as required.Playing an active role in supporting, delivering and further developing theorganisations social and digital media output.Reviewing Healthwatch and scrutiny body papers to identify issues that may need addressing.Developing appropriate printed and other communication materials(presentations, web pages, audio/video presentations, display material,posters, leaflets, consultation documents).Working with colleagues to support the collection and recording of information from stakeholder relations work.Attending key stakeholder meetings to provide briefings.Identifying and exploiting any opportunities to work with partner organisations to communicate more effectively with shared stakeholders.Providing communications and engagement support during majorincidents/crises that involve the Integrated Care Board, ensuring a cohesive and consistent approach.There may be occasions when the post holder is asked to assist theCommunications and Engagement Team by taking on additional roles, orsmall projects, which are not specifically listed above.Provide out of hours communications on call support as required.Supports Community Involvement Work as appropriate and when required.