Location: Manchester
Type: Permanent
Industry: FMCG
Job Ref: TGN5131
A dynamic opportunity has emerged for a talented brand manager to join successful FMCG company.
The role:
* Continuously monitor market trends and competitors in the beauty and masstige sectors.
* Protect and optimize brand values and propositions through product development, content, and activation.
* Develop NPD line extensions and potentially new brands, ensuring competitiveness and product innovation.
* Create brand assets, including brand bibles, campaign photography, and marketing concepts.
* Lead the execution of brand/category plans in key markets.
* Develop campaign content (both online and offline) to meet brand objectives and sales targets.
* Oversee go-to-market activations, including integrated marketing communications and budget allocation.
* Collaborate with strategic retail partners, distributors, and account managers on Joint Business Planning activities.
* Manage relationships with external agencies such as PR, media buying, and experiential suppliers.
* Champion the instore retail strategy, working closely with sales teams and retailers.
* Collaborate with Social Media and E-Commerce Managers on marketing spend, ensuring alignment with sales targets.
* Review and make recommendations on product portfolios and lifecycle management.
* Analyse brand financial KPIs and sales performance to inform product, sales, and marketing strategies.
* Ensure D2C channels reflect the brand’s vision, working closely with the E-Commerce Manager.
* Manage and mentor two direct reports: Brand Executive and Social Media Manager.
* 5+ years of experience in brand or marketing management within the beauty, lifestyle, or retail industry, with international exposure.
* Proven experience in leading successful marketing campaigns.
* Strong knowledge of social media platforms and NPD product development.
* Demonstrated leadership skills, ideally with direct line management experience.
* Excellent project management, communication, and negotiation skills.
* Strong analytical mindset, commercial awareness, and a data-driven approach.
* Proficient in Microsoft Office, CMS, and Adobe Photoshop & Illustrator.
* A passion for beauty trends and marketing innovations.
Requirements:
* Articulate, creative, and visionary.
* Methodical, analytical, and entrepreneurial.
* Team player with strong interpersonal and presentation skills.
* Strategic thinker with a self-starting, results-driven mindset.
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