Location: Manchester City Centre / Hybrid
About us …
UM Manchester is officially the UK’s most awarded agency for marketing effectiveness: empowering challenger brands to realise their full growth potential.
We accelerate growth by helping brands to shine brighter in the lives of consumers: focusing on pioneering methods to integrate brand experience design and activation to deliver competitive advantage with distinction.
We operate as part of the wider McCann Manchester team and are home to the best talent across: data and analytics, integrated marketing strategy, paid and organic search, digital PR and content, customer experience design, TV, radio, display and social media planning and buying.
The Part You’ll Play…
As Digital Marketing Executive, you’ll work primarily across SEO Content and Media Planning. You'll collaborate with the wider integrated agency and work closely with our broader SEO, PPC and digital PR teams.
Key Responsibilities
* Writing, editing and proofreading written content for clients in multiple different industries.
* Using expert level research skills to understand our client’s business and creating engaging copy for web.
* Assisting in the development and execution of content marketing strategies.
* Generating innovative ideas for content that resonates with a variety of different audiences.
* Ensuring all content is optimised for SEO and follows best practices.
* Competitor Analysis: Review and analyse competitor websites to understand their SEO strategies and identify opportunities to improve our client’s websites.
* Planning, booking and supporting with the administration of media bookings.
* Learning to use media planning and insights systems (AdIntel, YouGov).
* Client relationship management and responding to tasks and queries.
* Supporting the Account Manager on briefs and client presentations.
* Responding to and supporting on wider team briefs, such as new business.
* Working with other agency teams on the delivery of through-the-line campaigns.
What You’ll Need ...
* A strong background in content marketing or copywriting with a proven ability to write about various industries and topics.
* Strong SEO knowledge and an understanding of how to create SEO-optimised work.
* Creative thinking, a passion for storytelling and excellent research skills.
* The ability to adapt tone of voice across different content channels and formats.
* Accuracy and attention to detail.
* Advanced experience of Microsoft Word, Excel & PowerPoint.
* Excellent communication and team working abilities.
* Passion for digital marketing and a desire to learn and grow.
As Digital Marketing Executive, you'll have access to ...
* Competitive salary and benefits package.
* Flexible hours (core hours 10am-4pm).
* 35-hour week.
* Free gym membership.
* 25 days holiday, Christmas shutdown, Birthday off, 3 additional collective wellness shutdown days.
* Option to buy additional holiday.
* Free access to mental health support and life coaching.
About Us…
You would be joining the digital hub of McCann Manchester and an eConsultancy Top 30 digital agency. We’re 55 people strong, working out of Annex on Quay Street, surrounded by the vibrant culture of the city.
We understand the complex digital journeys customers make, and deliver creative digital solutions to problems, without bias or border. We become more connected every day - to each other, to devices, to services and brands and our work reflects this.
We deliver leading digital marketing for both integrated clients of the wider McCann Manchester client base, as well as independent clients of our digital arm.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.
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