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Senior Brand Marketing Manager
Hybrid (will require some travel to our offices, 4 days in the office per month)
Please only apply if you are based in the UK and have the right to work in the UK
Team17 Digital is a leading, independent video games label and creative partner for developers from all over the world. Our mission is: delivering pioneering indie games that players around the world will love for a lifetime.
At our core, we develop and publish games to bring quality gaming experiences to players across multiple platforms. We focus on premium, rather than free-to-play games, and we've a portfolio of over 100 games, including iconic titles such as Worms, Overcooked, Hell Let Loose and Dredge.
What You Will Be Working on as a Senior Brand Marketing Manager?
The Senior Brand Marketing Manager's purpose is to drive player awareness, acquisition, and engagement across all our games to ensure commercial and player goals are met.
You are responsible for the marketing plans across the Team17 portfolio; delivering directly for the titles you own and supporting your team's marketing deliverables for the titles they own.
You manage and develop a team of Brand Marketing Managers, whilst also acting as a strategic partner to Development partners and other key functions within Team17. Your focus is on collaboration internally and externally to ensure the best outcomes for our players, development partners, and games.
Your Day-To-Day
1. Take ownership for the creation & execution of product/brand marketing plans for your games, whilst overseeing the plans formulated by others in your team.
2. Collaborate on departmental initiatives such as resourcing, ensuring consistency of commercial approach, ways of working with finance, sales and other departments.
3. Collaborate with internal specialists, agencies and external teams to deliver unique integrated marketing plans that deliver results.
4. Analyse and report on campaign performance throughout the lifecycle to inform strategic decision making of both live and future game releases.
5. Oversee marketing deliverables, including planning and accounting for assets requests, press opportunities, production plans and updates to the product plan.
6. Proactively analyse the games marketplace and wider entertainment industry to understand game audiences, competitors, and changes in the industry.
7. Work with game teams to provide detailed marketing strategies to best deliver results for their games.
8. Develop and provide personalised growth plans, mentorship and support for those in your team.
What You'll Need
1. Previous experience releasing games onto multiple platforms, within indie or AAA space or anything in between.
2. Previous experience in creating and executing inventive go to market strategies to bring a diverse range of games to market.
3. An analytical mindset, with the ability to synthesize data, market trends and user feedback to assist the team in creating insightful product features.
4. Strong communication skills and a natural ability to influence.
5. Strong ability to multi-task and prioritise.
6. Positive attitude, engaged work ethic, and the ability to work in a highly collaborative team environment.
7. Line management experience.
What's In It For You?
Annual Bonus, pension matched up to 8%, Share Save Scheme and £1000 of free shares for all Teamsters!
Dedicated learning time - In addition to organised learning and conferences, you will have 6 days per year for self-directed learning.
BUPA private medical insurance including cover for pre-existing conditions and BUPA Dental.
Work Anywhere! From home, via one of our 3 offices or a combination of the two.
Game Console loans of up to £500, Game Keys, free use of arcade games, pool tables, Gaming competitions.
The Interview Process
1. Screening call with Talent Acquisition.
2. Interviews with Head of Marketing and Key Stakeholders.
3. Case-study based interview with Marketing & Development Partner.
Find out more about us:
Check out our Careers portal, where you can take VR compatible tours of our offices and meet our teams: Team17 Your World Join our Team17 Careers Discord channel, find out more about our work communities and access interview support.
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