Wagestream is on a mission to bring better financial wellbeing to frontline workers.
We partner with some of the world’s most famous employers, like Bupa, Burger King, Green King and the mighty NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.
Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world's leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.
You’d be joining a team of over 200 passionate, ambitious people, across Europe and the USA, building a category-leading fintech product and all united by that same mission.
The Opportunity
We’re looking for a creative and growth-focused Head of Customer Marketing to support our go to market strategy and execution on the full suite of Wagestream products. You’ll be responsible for synthesising diverse inputs and needs from product, sales and CS into compelling materials that help us drive our growth objectives across our prospective and existing customer book. This role is central to delivering on our mission of putting fair financial services in the hands of frontline workers.
The Team:
You’ll be sitting within a multi-disciplined global Marketing team with support from world-class talent across digital, PR, CRM, brand and more. This is a truly collaborative role and you will be working cross-functionality with the Marketing, Product, Sales and CS teams - serving as the connective tissue between these teams, you will be expected to be the architect of unified storytelling through a deep understanding of our client base.
What will you be doing?
Content Creation and Sales Enablement
* Create and deliver sales enablement materials, including product training, competitive battlecards, and sales presentations.
* Equip the sales team with the knowledge and tools they need to effectively sell our products.
* Manage the creation of customer facing documentation.
* Ensure all impact research is communicated effectively to sector verticals in the client community.
* Provide bespoke support for ‘Tier 1’ clients where required to boost revenue, product adoption and WAUs.
Product Positioning & Messaging:
* Develop clear and compelling product positioning and messaging that differentiates our products in the market.
* Create and maintain core marketing assets, including product briefs, presentations, website content, and sales enablement materials.
* Translate technical product features into customer-centric benefits and value propositions.
* Work closely with product to deliver updates/change management comms and product enhancement comms to client leads to support client reviews.
Collaboration & Communication:
* Work closely with product management to understand product roadmaps and features.
* Collaborate with the sales and CS team to gather customer feedback and support growth.
* Communicate product updates and marketing initiatives to internal and external stakeholders.
What experience might you have?
Must-haves: (But if you’re close… we'd still love to talk to you!)
* Excellent written, verbal and storytelling skills.
* Experience creating and managing sales enablement programs.
* Strong understanding of product positioning, messaging, and branding.
* Proficiency in marketing automation and CRM tools.
* A mindset able to adapt to a fast-paced scale-up environment and an aptitude for ‘building the aeroplane whilst flying it too’ - highly desirable.
Can-be-learnts:
* Proficiency in designing sales collateral.
* Understanding key growth KPIs to drive focus on areas that will drive the biggest impact.
* Project management of omni-channel campaigns.
Within 1 month you’ll have:
* A deep understanding of our existing product suite.
* A moderate understanding of our existing client book (sectors, size, opportunities).
Within 3 months you’ll have:
* Established a cadence of communication with key stakeholders across Product, CS and Sales.
* Strong understanding of our positioning across our entire product suite.
* Able to anticipate and execute on needs from the business and CS/Sales teams.
* Oversee planning, development, execution and distribution of all client communications.
Within 6 months you’ll have:
* Perform qualitative interviews and quantitative surveys to understand customer personas, pain points, and market needs, using these insights to shape marketing and product strategies.
* Create robust marketing briefs that provide key objectives, detailed audience insights, comprehensive deliverable specifications, precise KPI frameworks, competitive landscape analysis, specific campaign requirements.
* Lead the desired customer campaigns to drive increased production utilisation, retention rates, and customer advocacy.
Working Policy:
We operate a hybrid policy of 3 days onsite in our London office.
Salary:
Dependent on experience and level, remuneration for this role starts from £60,000 - £80,000+ bonus + equity.
Duration:
12 months with potential scope for permanent conversion.
Benefits:
* 25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs.
* 10 days Annual Leave Buy-Back scheme.
* 24 weeks' paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months service.
* Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments.
* Sabbatical scheme.
* Paid leave to volunteer.
* Private Healthcare via AXA including comprehensive mental-, physical- and dental healthcare.
* Salary sacrifice to pension, as well as bonus exchange to Pension: reap even more rewards of any bonus by paying into your pension & save on Tax and NI + added compound growth.
* Season Ticket Loan.
* The best benefit of all, access to Wagestream!
* Access to Salary Sacrifice Schemes via ThanksBen: THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value.
Including:
* Workplace nurseries.
* Cycle to Work.
* Home and Tech Scheme.
* Healthcare cash plans, etc.
* Discounts platform.
At Wagestream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Wagestream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.
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