Job Description:
Marketing Associate
Assist operational marketing plans (promotional plans, materials, activities, sales briefing and training) for all allocated products to achieve budgets and targets, provide and have approved strategic marketing plans for all allocated products identifying options and new business opportunities and investments, locate, investigate and undertake product development programmes to ensure continual improvement of products and services in line with strategic plans, monitor brand and market performance and contribute to brand sales forecasts only when required, support raising the company corporate profile within the NHS and amongst industry.
Key Responsibilities:
* Act as brand ambassador and assist the development and execution of operational brand plans that aligns to global strategy while adapting to local affiliate insights, dynamics to optimize performance.
* Evaluate and recommend innovative solutions to capitalise on market opportunities and deliver customer value to the patient and NHS.
* Monitor and evaluate brand performance and shape and influence future campaigns using insights from the field teams and ensuring long-term vision.
* Maintain and communicate a high level of market and product knowledge to deliver marketing campaigns and promotional materials to equip the sales team to sell competitively.
* Develop and maintain customer relations with key external stakeholders, including advocacy groups and working closely with agency partners.
* Coordinate key meetings such as sales team meetings, local meetings and congresses.
* Build effective working relationships within UK matrix environment to develop marketing strategies and support material development/approval.
* Evaluate and refine promotional campaigns to strengthen customer engagement.
Requirements:
* Degree with science background.
* Understanding of NHS customer groups, payment flows, patient pathways, and market access challenges.
* Proven track record in pharmaceutical or healthcare sales with relevant experience and a record of success.
* Product launch experience and collaboration skills with cross-functional stakeholders.
* Experience of multichannel including digital and knowledge of the ABPI Code.
* Chartered Institute of Marketing (CIM) qualification desirable.
* Strong project Management & Communication Skills.